A Simple Bag Makes a Huge Impact Custom reusable shopping bags do a lot of good for the environment. From the materials to the construction, when shoppers opt to carry their purchase home in custom reusable shopping bags, it can have a positive impact on their local community and the planet. Many consumers prefer reusable […]
Wasilla Ban Became Effective on July 1 Plastic bag bans are becoming more common in Alaska, with Wasilla recently enacting a ban. This ban is about a week in, and many retailers and consumers are surprised as just how easy this transition has been. As shoppers make the switch to reusable bags, many brands will […]
Put Custom Blender Bottles to Work for Your Brand Finding just the right promotional product can be tricky. You need something that appeals to your demographic, but also effectively gets your branding information out there. Our custom Blender Bottles achieve both of these goals and set your promotional marketing up for success. But not all […]
Finding the Value in Useful and Eco-Friendly Lanyards Lanyards provide significant value to people who use them to secure keys, ID badges, and other items, as well as brands that choose to market with them. From making a visible statement about your brand and serving as a regular reminder to aligning with your green goals, […]
Understanding Your Options Making the decision to promote your brand with custom reusable bags is eco-friendly and a solid marketing investment that will continue to pay out for many years. In order to make the most effective reusable bags for marketing, you also need to choose the right materials for your project. In this two-part […]
Simplify Your Promotional Efforts Finding the right trade show marketing item can be a challenge. You want something effective and affordable. While this sounds simple enough, with so many items to choose from this is no small task. Trade show bags achieve both of these goals by providing a useful and functional item your clients […]
How to Align Your Brand with This Demographic The term millennial may conjure various stereotypes, but whatever you think of when you hear the word, this demographic is an important part of life, culture and the economy. Promotional products are an effective way to market your brand, and creating customized gear that appeals to the […]
Secure a Great Deal on These Reusable Insulated Totes We are running an eco-special on our reusable insulated totes in honor of Earth Day! For a limited time, you can take advantage of next column pricing on our Ecolife Insulated Tote! The Fine Print This eco special is available on orders placed on our Ecolife […]
Help is Here for You to Choose The Right Fabric for Your Trade Show Bags You decided you want to promote your brand with trade show bags, but now you may be unsure where to start. Choosing the right fabric for your custom reusable trade show bags can be a challenge, but things don’t have […]
Marketers Losing Faith In Facebook Marketers are starting to lose faith in what was once an incredible platform for advertisers and brands. Back in the good old days, you could expect to get the same amount of traffic to your website from posting content on Facebook as you could from Google. My how times have […]
4 reasons why restaurants should invest in customized insulated tote bags as the successor to traditional food delivery packaging options.
Grocery shopping reoccurring task that has demanded your physical presence. But with technological advancements, online shopping is starting to gain more traction and leading to more waste as reusable grocery bags aren’t a reasonable option anymore.
Hurricane Irma will certainly go down in history as a major storm and I don’t think any of us here in Florida are going to forget her anytime soon. Things are still not back to normal and in some areas it will take years to recover from the damaging impact. Food is still scarce as is gas and the landscape is littered with massive amounts of debris. If your business has been impacted by Hurricane Irma, over at our sister brand, Superior Business Solutions, you can find tips to help for Florida businesses affected by Hurricane Irma.
For over 20 years we have been selling custom reusable bags for retail and marketing use. Not once in all those years have we ever stopped believing in the value of customer service. Just like you, we know how important it is to keep our current customers happy and impress our newest clients. Our Operations Manager, Beth, is one of the best in the business because she knows what customers want and she delivers.
Her motto that has spread throughout our company is, “Under promise, over deliver,” and we live it each day. Many times Beth will be on the phone to our manufacturing facility in China at 3 am just to ensure we deliver on our promises. I asked Beth to offer up her best tips to increase sales with customer service.
What sets reusable grocery tote bags apart is that they are always capable of bringing more value to those who have invested in them. Promoting your brand with these products allows users to get their hands on a sustainable shopping option that simultaneously carries your branded message, but there are benefits that go even deeper than that.
A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
How to Position Your Brand to Appeal to Consumers?
I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission.
You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
Plastic can be useful, but there are lots of times plastic is just not necessary. When you reduce the amount of plastic you use, and recycle the plastic you do use, it can add up and have an impact. If you really want to make a difference you can throw your support behind retailers that are also doing their part by bringing your own reusable retail shopping bags to reduce the use of plastic, Read more about the retailers doing just that.
Many retail businesses concentrate their marketing efforts on gaining new customers. Turn them into long-term customers and brand ambassadors with a custom reusable shopping bags designed with you messaging and branding.
Earth Day 2017 will be here before you know it (it’s April 22, by the way), but there is still time to get your order in for Earth Day promotional marketing! Eco-friendly promotional marketing shows your customers that are take your green goals seriously. Seed paper makes for great marketing tools that effectively engage with your customers and create a memorable and positive experience with your brand. Order by April 7 from our incredible, eco-friendly seed paper line. We have so many options to choose from!