Give thanks and show appreciation to your customers, vendors, and team members with thoughtful holiday gifts that also work to promote your brand. Creating custom corporate holiday gifts such as custom drinkware (water bottles, cups, and mugs) and bags is easy, and we’re here to help you pick the right items.
Promotional marketing works, but selecting the right product is critical. We’ve written about how to find the best promotional product in the past, and understanding your target audience and what they want is essential to finding the right product. Knowing what is popular and what items people hold onto is also relevant when choosing promotional […]
We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.
A new year means the next round of conventions and trade shows are about to get underway and that is pretty exciting stuff. This is a great time to freshen up your trade show marketing with some often overlooked trade show marketing tips.
You know what is working to position your brand to get noticed and increase your brand’s awareness; but we have a couple of tips we think might help drive your brand even further into success. Keep reading for two simple tips, to help you prepare your trade show marketing in 2017.
Finding the best promotional products for your business can be tricky, but we’re here to make this process easy. You want something that is effective at establishing and maintaining your brand’s awareness. You want something that delivers a great ROI. You want something that is eco-friendly and will live up to your company’s green standards. We’ve lined up three of our top eco-friendly promotional products that tick all of these boxes. Keep reading to learn more.
I recently wrote a piece for TSNN about eco-friendly ideas for trade shows. Implementing eco-friendly strategies is a must if your company has established green objectives and goals, but even if your company does not take a stance on green issues, there is still a lot of value to going green at your next trade show.
The summer heat is obviously getting to our Manager Beth, because she has decided to offer END COLUMN PRICING on three of our hottest selling , eco-friendly promotional products! All joking aside, this offer makes right now a great time to make a difference with your marketing, take advantage of truly exceptional pricing AND join the movement to reduce plastic for the planet and our people! Choose one, two or all three or eco- promotional products HERE!
Once a Year Summer Cool Down Pricing on Eco-Friendly Promotional Products!
It’s time to cool down the pricing on eco-friendly promotional products with our annual Summer Sale. We know it’s hot outside and the time is right to take advantage of our lowest pricing of the year on three of our hottest eco-friendly promotional products for summer.
Make the most out of summer marketing by putting your logo on your choice of our most popular eco-promotional items to help your prospects and customers beat the summer heat! Choose one item, or all three, during the month of June and receive next column pricing. Take advantage of this summer pricing on eco-friendly promotional products HERE.
On average Americans throw away 25 billion paper coffee cups each year. This is a staggering amount, and accounts for a massive use of resources. To make matters worse disposable coffee cups are very difficult to recycle, and leave a long lasting and unfortunate legacy. What is the best way to take your coffee to go? In a reusable travel coffee cup – check out our infographic to learn why this is the cup of choice.
Passion can play a huge role in business. From the spark of an idea to developing a product or service, or the desire to keep improving and searching for better and more efficient ways to work, passion is often the cornerstone of successful businesses. What motivates you to keep moving your business forward? At Factory Direct Promos we are fueled by passion – passion to help the environment and do great work for our clients.
It’s about that time to start planning for your summer marketing initiatives and we are here to help. Customized, eco-friendly, branded products are proven to effectively get your marketing message out there and get your brand recognized. The more useful your customized product is, the more your customers will use it. In turn this means your brand will get more exposure. We’ve selected three eco-friendly customizable products that are great for your summer marketing initiatives.
The newest ASI Impression study is out and as always the results shine a light on the value and impact of customized eco-friendly promotional products. There are so many different types of promotional products available, with each product offering its own unique advantages.
If you are looking for a way to leave an impression and make sure your branding message stands out with the folks who visit your tradeshow booth, a takeaway is a great way to do it…but not all tradeshow takeaways are created equally. Eco-friendly takeaways will increase your brand’s awareness and recognition, while minimizing your brand’s environmental impact. In a recent post for The Trade Show News Network (TSNN), our very own CMO, Shane outlined 5 ways to make your tradeshow giveaways eco-friendly.
Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some green changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green change.
Tradeshows have earned the reputation for being rough on the environment. Basically, this is rooted in the disposable nature of tradeshows. Many companies exhibit in one or two shows a year and materials used to construct the booth, displays, signs and furniture may only be used for those one or two shows. The rest is left in the convention hall where it is picked up and carted off to a landfill. Things don’t have to be like this! As our CMO, Shane Shirley explained in a recent guest post for TSNN, there are ways to make your tradeshow exhibit green.
With the advent of digital media, there are more avenues than ever before to market your company and get the word out about your brand. In order to get the best use of your marketing budget though, you really need to choose wisely and opt for reaching out to customers in a way that will catch and hold their attention and strengthen relationships.
Eco-friendly, reusable, promotional products are designed with the purpose to be used over and over again. So when you decide to market your brand with a reusable, eco-friendly item, your brand will get repeated exposure to your target market. Plus, your customers and prospects will be using your branded, eco-friendly promotional product for literally years to come and they will expand your brand’s reach in the process.
There is definitely value to marketing your brand with a customized, promotional item, but if you’re not sure what type of item to get, have you considered branded drinkware? According to The 2014 ASI Impression Study, it’s a pretty darn good way to market your brand. The study outlined some compelling reasons why you might want to make your next custom promotional item, a branded mug or cup.
Maximizing your marketing budget can be challenging, but wise choices and careful planning can translate into increased sales and building your brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches your target audience, while increasing your brand awareness and providing a reasonable return on your investment right?
Well according to the 2014 ASI Impression Study, Branded promotional products tick all of these boxes. The 2014 ASI Impression Study analyzes just how cost effective promotional products compared to other forms of advertising. I put together some of what I thought were some of the most intriguing take aways about promotional products and their effectiveness.
Based on the 2014 ASI Impression Study about 85 percent or nearly six in seven recipients of promotional products can identify the advertising brand on the promotional items they own. This means that if you market your brand with a customized pen, reusable bag or travel coffee mug the people who end up owning and using these products will be familiar with your company and the products or services you provide.
Furthermore, about one-third of people polled indicated they are more likely to do business with an advertiser after they’ve received a branded promotional item than they were before. The takeaway here is that if you can get a branded, reusable item to your customers, they are probably going to recognize your brand, have a positive association with your brand, and do business with you in the future.