Easy Changes to Make a Difference Plastic pollution is a very real problem. Single-use plastic fulfills an immediate need, but the long-term implications can be devastating. We’ve addressed ways that consumers can work to stop the plastic pollution madness in order to reduce the amount of plastic heading to landfills and ending up as litter. […]
What Affordable Drinkware Options Are Available to Market Your Brand? Just as reusable grocery bags are wanted and used by consumers, reusable drinkware is also an extremely popular promotional product that resonates with most consumers. We already covered 6 stats about reusable drinkware your marketing department needs to know. Now we want to look at […]
Find Out What Reusable Drinkware Can Do For Your Marketing When it comes to reaching consumers using promotional products, marketers have a lot of tools at their disposable. However, when it comes to reaching a brand’s audience, some tools are more effective than others. Each brand is unique and demographics differ, but one eco-friendly product […]
The birth of the single-use plastic bottle took place in 1973. According to Kitchn’s A History of Bottled Water, that’s when polyethylene terephthalate (PET) was patented. It provided a cheaper alternative to glass and quickly became the go-to material for bottling beverages for that very reason. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim. As they become more prominent, brands should be taking notice.
There is a variety of promotional products that can carry your brand’s message. Finding one that can be as fruitful as reusable water bottles isn’t easy. Marketing with them can be beneficial for brands that hope to build up their green marketing initiatives. Beyond the eco-friendly benefits, reusable bottles are gaining market share.
Below, we explore 4 different reasons why reusable water bottles are a wise investment for your brand.
There’s a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.
With so many choices out there, it can be difficult to find a dependable promotional products vendor with competitive pricing. They must have the ability to identify and anticipate your needs, but there must also be reliable avenues of communication between the customer and vendor. Additionally, the customer must trust that the promotional products reach beyond the standard of excellence that they hold their company to.
As you prepare for your upcoming trade show or promotional event, keep these four qualities in mind when choosing a promotional products vendor:
We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.
A new year means the next round of conventions and trade shows are about to get underway and that is pretty exciting stuff. This is a great time to freshen up your trade show marketing with some often overlooked trade show marketing tips.
You know what is working to position your brand to get noticed and increase your brand’s awareness; but we have a couple of tips we think might help drive your brand even further into success. Keep reading for two simple tips, to help you prepare your trade show marketing in 2017.
Finding the best promotional products for your business can be tricky, but we’re here to make this process easy. You want something that is effective at establishing and maintaining your brand’s awareness. You want something that delivers a great ROI. You want something that is eco-friendly and will live up to your company’s green standards. We’ve lined up three of our top eco-friendly promotional products that tick all of these boxes. Keep reading to learn more.
I recently wrote a piece for TSNN about eco-friendly ideas for trade shows. Implementing eco-friendly strategies is a must if your company has established green objectives and goals, but even if your company does not take a stance on green issues, there is still a lot of value to going green at your next trade show.