Go Reusable and Make a Difference A daily cup of coffee is a habit for many people. Studies estimate that 62% of Americans drink coffee every day. That’s a lot of coffee and a lot of cups. The cup may not get a lot of thought or attention, but coffee cups, particularly disposable cups, have […]
Go Green with Your Marketing in 2021 If you are looking for a meaningful way to connect with your customers in the New Year then our extended Cyber Monday sale is not to be missed. For a limited time, you can take advantage of next column pricing on our entire lineup of eco-friendly promotional items. […]
Ensure Your Brand is Top of Mind With Each Sip Reusable promotional drinkware can come in many forms, but whichever item you choose will effectively promote your brand. People use and want reusable drinkware items. People get into the habit of always taking their morning coffee to go, using an insulated tumbler to enjoy a […]
Easy Changes to Make a Difference Plastic pollution is a very real problem. Single-use plastic fulfills an immediate need, but the long-term implications can be devastating. We’ve addressed ways that consumers can work to stop the plastic pollution madness in order to reduce the amount of plastic heading to landfills and ending up as litter. […]
What Affordable Drinkware Options Are Available to Market Your Brand? Just as reusable grocery bags are wanted and used by consumers, reusable drinkware is also a top-rated promotional product that resonates with most consumers. We already covered 6 stats about reusable drinkware your marketing department needs to know. Now we want to look at the […]
Find Out What Reusable Drinkware Can Do For Your Marketing When it comes to reaching consumers using promotional products, marketers have a lot of tools at their disposable. However, when it comes to reaching a brand’s audience, some tools are more effective than others. Each brand is unique and demographics differ, but one eco-friendly product […]
The birth of the single-use plastic bottle took place in 1973. According to Kitchn’s A History of Bottled Water, that’s when polyethylene terephthalate (PET) was patented. It provided a cheaper alternative to glass and quickly became the go-to material for bottling beverages for that very reason. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim. As they become more prominent, brands should be taking notice.
There is a variety of promotional products that can carry your brand’s message. Finding one that can be as fruitful as reusable water bottles isn’t easy. Marketing with them can be beneficial for brands that hope to build up their green marketing initiatives. Beyond the eco-friendly benefits, reusable bottles are gaining market share.
Below, we explore 4 different reasons why reusable water bottles are a wise investment for your brand.
There’s a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.
With so many choices out there, it can be difficult to find a dependable promotional products vendor with competitive pricing. They must have the ability to identify and anticipate your needs, but there must also be reliable avenues of communication between the customer and vendor. Additionally, the customer must trust that the promotional products reach beyond the standard of excellence that they hold their company to.
As you prepare for your upcoming trade show or promotional event, keep these four qualities in mind when choosing a promotional products vendor:
We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.