Eco-Friendly Notepads Highlight Your Brand Daily

Eco-Friendly Notepads Highlight Your Brand Daily

Ensure Your Brand is Always There Good promotional tools serve two purposes: they promote your brand and they fulfill a need for your customers. By serving a purpose, your customers will use your branded promotional item and either be reminded of or introduced to your brand. Eco-friendly notepads earn the distinction of being a great […]

Reusable Bag Materials: What Are Your Options?

Reusable Bag Materials: What Are Your Options?

Understanding Your Options Making the decision to promote your brand with custom reusable bags is eco-friendly and a solid marketing investment that will continue to pay out for many years. In order to make the most effective reusable bags for marketing, you also need to choose the right materials for your project. In this two-part […]

Trade Show Marketing Made Easy

Trade Show Marketing Made Easy

Simplify Your Promotional Efforts Finding the right trade show marketing item can be a challenge. You want something effective and affordable. While this sounds simple enough, with so many items to choose from this is no small task. Trade show bags achieve both of these goals by providing a useful and functional item your clients […]

Do Not Miss This Earth Day FLASH SALE on Insulated Totes!

Do Not Miss This Earth Day FLASH SALE on Insulated Totes!

Secure a Great Deal on These Reusable Insulated Totes We are running an eco-special on our reusable insulated totes in honor of Earth Day! For a limited time, you can take advantage of next column pricing on our Ecolife Insulated Tote! The Fine Print This eco special is available on orders placed on our Ecolife […]

5 Trade Show Marketing Trends for 2018

5 Trade Show Marketing Trends for 2018

Trade shows are about reaching your customers and important members of your industry and creating a rapport. With careful planning and coordination you can turn your trade show into a highly effective platform to connect your brand with customers, vendors and more. Here are five trade show marketing trends to put into practice during 2018 to take your event to the next level.

8 Marketing Trends to Tap Into in 2018

8 Marketing Trends to Tap Into in 2018

December is a time for reflecting on the year that was and looking ahead to the New Year. When it comes to marketing trends, this is a time to review the methods that worked this past year, as well as the strategies that did not quite go according to the plan. Here are our predictions of what will be the next big thing and how this will impact marketing strategies in 2018. You will find some familiar concepts, along with some new ideas.

3 Ways Trade Show Tote Bags Help With Branding

3 Ways Trade Show Tote Bags Help With Branding

Spreading your brand’s messaging in a trade show setting allows you the opportunity to improve the awareness of your brand. Attendees are focused on networking, and your brand can become a significant part of that web by leveraging assets and differentiating your product.

3 Ways Trade Show Bags Show Their Value

3 Ways Trade Show Bags Show Their Value

Trade show bags are a great value and allow your brand to get the most from your marketing budget. Reusable bags deliver such a great value by being effective promotional products and your customers and prospects will be excited to get their hands on yours. The more your custom reusable bags are used, the more exposure and awareness they will create for your brand. Here are three ways trade show bags show their value.

4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

According to Kitchn’s “A History of Bottled Water,” single-use plastic bottle started back in 1973, that’s when polyethylene terephthalate (PET) was patented. A cheaper alternative to glass and quickly became the go-to material for bottling beverages. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim.
Marketing with reusable water bottles can be beneficial for brands that hope to build up their green marketing initiatives. With the eco-friendly benefits, reusable bottles are gaining market share. Here we explore 4 different reasons why reusable water bottles are a wise investment for your brand.

How Do Recycled Grocery Bags Improve the Customer Experience?

How Do Recycled Grocery Bags Improve the Customer Experience?

A number of variables go into how customers remember their shopping experiences. Exposure to an assortment of brand messaging and marketing tactics can leave customers with a lot to consider. Luckily, there are promotional products for your brand to take advantage of – products that can differentiate and maximize your message.
With recycled grocery bags, customers and brands gain exposure to new and improved aspects of the shopping experience that would otherwise be hard to achieve. Some aspects of this current experience are outdated and in need of refreshing. Take single-use plastic bags for example. For decades they have been ingrained into the retail culture, providing no value outside of their convenience. Customers have more options today, and brands do too.

What Reusable Bag Material Is Right for Your Brand?

What Reusable Bag Material Is Right for Your Brand?

There are a multitude of material options you can choose from when customizing reusable bags. These materials are all eco-friendly and come standard with a handful of unique qualities. When customizing your bags, it’s critical to identify the right material for your brand, marketing initiative, and the demographic you will be targeting. Usually, these three avenues intersect and the correct material becomes apparent.

In an effort to answer the question of which reusable bag material is right for your brand, we will explore three unique groups of people that are common reusable bag users and have something to gain when the proper selection is made.

7 Stats That Show the Value of Trade Show Bags

7 Stats That Show the Value of Trade Show Bags

The value of having a presence at trade shows and meeting with both existing and potential customers face-to-face, can help take your brand to the next level. You can gain insights on potential customers and spread your brand’s message with one-on-one interactions and the use of promotional products.

Continuing to build these relationships by maintaining a presence at trade shows is simplified when you put trade show bags to work. They will draw prospects into your booth during the event and continue to provide value for your brand long after the consumer has left the trade show floor.

Below, we explore 7 statistics that exhibit the effectiveness of trade show bags.

3 Trade Show Marketing Ideas to Reduce Plastic

3 Trade Show Marketing Ideas to Reduce Plastic

It can be hard to go green at a trade show, but reducing plastic is certainly worth the effort. Plastic is overflowing in our landfills and never really breaks down, often ending up in our water and food supply. If you are interested in reducing plastic to help our planet and her people, we have three trade show marketing ideas that can make your experience more eco-friendly.

Giving away promotional products is common practice at trade shows, but many times they are made of plastic. Eco-friendly takeaways are a great trade show marketing opportunity for customers, potential customers and members of the media. Your eco-momento will serve as a constant reminder of your brand. Your display is another way to make your exhibition experience more green. Read on for three ways to reduce plastic.

How to Position Your Trade Show Marketing with Your B2B Buyer

How to Position Your Trade Show Marketing with Your B2B Buyer

Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.