Trade Shows

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  • 12 Twitter Profiles to Follow for Trade Show Marketing News

    Follow These Profiles to Sharpen Your Trade Show Marketing Strategy! Properly planning for a trade show requires a fresh perspective. Marketers are expected to stay two steps ahead when preparing a trade show booth. Hearing the voice of your customers, both the ones you already have and the ones you hope to reach, goes a long way. One of the ways we keep our finger on the pulse of trade show marketing is through social media. Here are 12 Twitter profiles that we look to for new tips, tricks and event information.
  • Custom Trade Show Bags with FREE Set Up!

    Save up to $500 on Custom Trade Show Bags Now Through June 30th! If you want to build brand awareness and profitable relationships with customers and prospects, trade show bags deliver one of the best values in marketing today. As part of our latest eco special, you can land the best deal on custom trade show bags. Order now and get free setup that can save you up to $500! This deal will end June 30th and won't be around again soon. Now is the time to act to get this special deal.
  • 3 Trade Show Tote Bags to Get Your Brand Noticed

    Takeaways are a great way to get your brand noticed at a trade show. Giving clients an promotional item they can use and interact with, will help create a relationship between your clients, prospects and your brand. Reusable promotional products are proven to be effective marketing investments and will continue to engage with your customers long after the trade show is over. Trade show tote bags are always a popular takeaway, and can even help drive traffic to your booth. Here are 3 trade show tote bags to get your brand noticed at your next event, and long after that event is over.
  • Trade Show Marketing Made Simple

    Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.
  • How to Create Standout Convention Bags

    When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on. Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used. Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends. Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
  • 3 Trade Show Marketing Tips to Increase Sales After The Show Ends

    There's a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.
  • 5 Ways to Exhibit Greener and Reduce Your Environmental Impact

    By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very "disposable" culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.
  • Evaluating Promotional Products Vendors: 4 Qualities to Look For

    With so many choices out there, it can be difficult to find a dependable promotional products vendor with competitive pricing. They must have the ability to identify and anticipate your needs, but there must also be reliable avenues of communication between the customer and vendor. Additionally, the customer must trust that the promotional products reach beyond the standard of excellence that they hold their company to. As you prepare for your upcoming trade show or promotional event, keep these four qualities in mind when choosing a promotional products vendor:
  • 5 Surefire Trade Show Marketing Ideas

    A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event. Here are some ideas to guide your trade show marketing strategy:
  • 5 Trade Show Marketing Blogs You Should Be Reading

    When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.

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