Creating Long-Lasting Trade Show Marketing Impressions That Matter

Promotional reusable shopping bag for use at trade show

Long-Lasting Reusable Bags Create Long-Lasting Marketing Impressions

Trade shows are a great time to connect with existing customers, vendors and industry contacts. Connections made on the trade show floor are important, but when you can carry that relationship beyond the trade show, you can create a lasting and profitable bond. Here’s how custom reusable bags create long-lasting marketing impressions.

Lend a Hand

Reusable bags make great trade show takeaways. Almost every exhibitor will have handouts of some sort, from catalogs, brochures, business cards, branded promotional products and more. Reusable bags make it easy for attendees to round up and easily carry all of the swag and promotional items they collect as they traverse the trade show floor. This is helpful for attendees, but it is also a great way to generate interest for your brand and direct other attendees to your booth during the trade show. The important thing to remember is that you must create something totally custom and unique to your brand that is a show stopper and wanted by attendees.

Constant Reminder

After the trade show is over, your custom reusable bags will continue to work to promote your brand, just in front of a different audience. Reusable bags can fill in as shopping bags, beach or gym totes or in any other capacity attendees may need a reusable bag. However the bags are used, they will continue to promote your company, increasing awareness of your brand along the way. Reusable bags typically last for many years, so the bags you hand out at a trade show will still be promoting your brand years from now.

Eco-Friendly Marketing

Reusable bags are eco-friendly partly because they reduce the need and use of disposable products, and also because they are made from recycled or sustainable materials. Many consumers promote environmental causes and are looking for ways to reduce trash and go green, because plastic is bad for the planet.

Selecting an eco-friendly promotional product, such as custom reusable bags, enables your company to maintain your green objectives, while also giving your customers an eco-friendly product that aligns with their green goals. Reusable bags are so useful and handy, that they will still appeal to consumers who are not motivated to make green choices.

Looking Forward to Fresh Summit

It’s that time of year again, for the PMA Fresh Summit. This is now our third year exhibiting and it is always a great event that is so much fun and a highlight of the year for everyone on the SBS Brands and Factory Direct Promos teams.

Each year we create a new Fresh Summit bag, and it’s always a popular takeaway. We can’t wait to see our friends and officially unveil this year’s bag design! You can get a sneak peek of this year’s bag in the images and video for this post. Folks are already calling us and asking us to save them bags! If you will be visiting this year’s Fresh Summit, stop by booth #2835 to get your very own bag!

Leave a Reply

Your email address will not be published. Required fields are marked *