Promotional products have long been an excellent way for a brand to connect with customers and spread its marketing message. We know that they still work because people at trade shows still to flock to booths with prime promotional swag like custom bags, eco-friendly pens and water bottles. Consumers revel in a thoughtful corporate gift or even purchase items representing their favorite local business.
Promotional products create a connection between a brand and customers. The branded item is a regular reminder of the business, and as your customers use products like custom water bottles, shopping bags or cooler bags, your brand will gain mind share with them.
Ensure Your Custom Reusable Bags Stand Out The folks at the Pantone Color Institute recently debuted the on-trend color for the New Year. This ritual steers the visual branding and advertising efforts of many brands. Incorporating this color into your outreach will help your marketing efforts stand out and demonstrate that your brand is on-trend […]
Find out the answer to the question, do promotional bags work? And learn how your business can put custom reusable bags and other types of promotional products to work for your brand.
Health and wellness have always been areas of interest for many, and you can help your customers reach their health and fitness goals with custom branded promotional gear. Blender “shaker bottles”, reusable water bottles and insulated bags are three great promotional items to help your customers reach their health goals.
Help Your Customers Go Green Eliminating single-use plastic can be a big step, and it’s a step that a lot of consumers have taken and even more are considering taking. Many retailers have taken notice and are reducing and even completely doing away with unnecessary plastic. This sustainable approach to retail business can have a […]
What the Past Year Means for the Future of Marketing The past year has been intense. And marketing, just like everything else, was impacted by the COVID pandemic. Salesforce conducted their annual survey to better understand the state of marketing in 2021. Today we review the findings to break down the state of marketing in […]
Align Your Strategy to Support Your Customers and Grow Your Business Customer experience matters, and providing the right experience can keep your customers coming back. Much like it impacted everything, the COVID-19 pandemic has shaped the customer experience. A recent study conducted by Right Point zeros in on some significant points that will impact the […]
Tips to Reach Your Audience Your marketing efforts are only effective if your audience listens to your message. This seems easy enough to accomplish. But if millennials and Gen Z are your demographic, there are a lot of challenges that stand between you and your customers. A download available from Verizon Media outlines some great […]
Stay On Task with THIS CHECKLIST to Find Success with Hybrid Events! Hosting an event in any form requires a lot of planning. There are a lot of details and things to be taken into consideration if you want your trade show or other business event to be a success. Our friends at Trade Show […]