3-5 Minute Read:
Retailers are finding a new way to engage with their customers. Conversational commerce, or getting in touch via messaging apps utilizing natural language technologies, is quickly becoming an effective tool for retailers. Messaging apps for retailers can be a game changer when it comes to communicating with customers.
Disposable plastic bags have become so commonplace we almost miss them rolling by us tossed through the wind like tumbleweeds. These thin-film bags are lightweight and make it so easy to carry groceries and other goods but they are no friend to the environment, wildlife or our food-chain. The advantages of disposable plastic bags are no match for the disadvantages. From using up nonrenewable resources, to posing a threat to the planet and wildlife, single-use plastic bags are more of a nuisance than a help. For these reasons laws regulating disposable plastic bags, either through bans or fees, are on the rise. When it comes to combating the negative impacts and effective methods to reduce consumer use of single-use plastic bags, a new study shows that bag bans and fees are the answer.
Marketing is, in large part, about motivating people to engage with a brand, but what is a marketing professional to do when they just don’t feel inspired? Words have a lot of power and sometimes the right words, from the right people, can help you refocus and reignite your passion for marketing.
Single-use plastic bag bans have been gaining momentum lately, and bans are popping up in cities all over the U.S. (and the world – check out our bag ban map to learn more about the bag ban movement!). From the beginning, the plastics industry has fought the bag ban movement and California has long been the primary battleground. Over 100 cities and counties within the state of California have already passed local laws banning or implementing fees on disposable plastic bags, and 2 years ago Governor Jerry Brown signed Prop 67, which bans single-use plastic bags and levies a 10-cent fee on paper bags in any area not already impacted by a local ban. Even before Prop 67 was signed, there was resistance from the plastics industry. This resistance ultimately lead to the ban to being put on hold, and as the November 8 election draws near plastic manufacturers are rallying to put an end to Prop 67.
Halloween Marketing? We’ve Got You Covered!
For a limited time we’re running our September eco special that makes it easy to score a great deal on custom reusable bags for Halloween marketing. Enjoy a free 1-color spooky, imprint and you can customize your bags with your logo, contact info and any other information you want to get out there. Prices as low as 99-cents per bag further sweetens the deal, but act fast, because this offer is only available September 20, 2016 through October 20, 2016.
The plastic bag ban movement is almost synonymous with California. While the movement is certainly picking up momentum throughout the rest of the country, the Golden State has definitely embraced the notion of banning single-use plastic bags with well over 100 bag bans on the books.
When the idea of a statewide ban began to circulate, it made perfect sense; in 2014 Governor Jerry Brown signed measure SB270 into law that banned single-use plastic bags and levied a 10-cent fee on paper bags. This ban was set to go into action in July 2015. However, opponents managed to delay the ban.
Marketing with a custom reusable bag is a smart choice for your brand and the planet. Since they are designed to be used again and again, reusable bags are constantly reminding consumers about your brand, or introducing your brand to people for the first time while also reducing plastic pollution.
Reusable bags are environmentally friendly because they do away with the need and use of disposable plastic bags. When a reusable bag is made from recycled or sustainable materials it is even more eco-friendly.
A major decision when it comes to creating a custom reusable bag is how to choose the fabric to use to create your one-of-a-kind bag. All of the fabrics we offer are durable and dependable and are designed and certified to withstand a heavy load, so you can rest assured that your custom reusable bag will deliver reliable results.
To see how our custom reusable bags preformed when put to the test check this out. Keep reading to learn more about the fabric we offer and how to choose the right fabric for your custom reusable bag.
Creating a memorable brand experience for your customers is a surefire way to ensure that you stand out from the competition and stay front of mind when important purchasing decisions are being made. We all know that, today more than ever, purchasing decisions are not just made when consumers are standing inside the walls of your brick and mortar store.
Today, consumer purchasing decisions are being made seamlessly throughout the day at every step of the customer journey from searching for products on Google on their iPhone to asking their friends and family for suggestions, to looking at reviews online and even following along with brands on social media.
Creating a memorable brand experience is an important way for your brand to engage with your customers in a meaningful way that will create a long-term relationship with your brand that will pay off for both of you.
We’ve rounded up three ways retailers can stand out from the competition and leave a memorable and significant impression on your customers.
We are happy to report that there’s been lots of really great activity in the United States regarding the bag ban movement. There have been some setbacks and disappointments, but there have also been a bunch of new bans passed and a lot of interest in bans in new towns and cities. To get the full rundown check out our interactive map here. This map tracks the movement as a whole and shows what is happening all over the world! Keep reading to learn about some of the most recent additions to our map.
Create your custom reusable bag for your business HERE and be a part of the plastic pollution solution!
Eco-friendly marketing items are a great way to support your brand, but they can also be a great way to support a cause. From die-cut seed paper shapes to reusable bags, there are lots of different products you can customize that will promote your brand and a cause either through raising awareness or donations.
You can print directly on your custom item indicating your plan to donate to a cause, or you can sell your custom branded gear and donate a portion to a cause; either way, both your brand and the cause of your choosing will get exposure and support. October is breast cancer awareness month, so if you act now you can create some customized products that will draw support around a great cause and get your brand noticed.