Solving The Multi-Family Residential Recycling Dilemma Recycling in multi-family unit dwellings is a challenge. Space is limited and compliance from and education for residents on your recycling program can be challenging. This week the crew from Factory Direct Promos is heading to Las Vegas for the 50th anniversary of the Waste Expo to share a solution that […]
Secure a Great Deal on These Reusable Insulated Totes We are running an eco-special on our reusable insulated totes in honor of Earth Day! For a limited time, you can take advantage of next column pricing on our Ecolife Insulated Tote! The Fine Print This eco special is available on orders placed on our Ecolife […]
Help is Here for You to Choose The Right Fabric for Your Trade Show Bags You decided you want to promote your brand with trade show bags, but now you may be unsure where to start. Choosing the right fabric for your custom reusable trade show bags can be a challenge, but things don’t have […]
Marketers Losing Faith In Facebook Marketers are starting to lose faith in what was once an incredible platform for advertisers and brands. Back in the good old days, you could expect to get the same amount of traffic to your website from posting content on Facebook as you could from Google. My how times have […]
Hurricane Irma will certainly go down in history as a major storm and I don’t think any of us here in Florida are going to forget her anytime soon. Things are still not back to normal and in some areas it will take years to recover from the damaging impact. Food is still scarce as is gas and the landscape is littered with massive amounts of debris. If your business has been impacted by Hurricane Irma, over at our sister brand, Superior Business Solutions, you can find tips to help for Florida businesses affected by Hurricane Irma.
For over 20 years we have been selling custom reusable bags for retail and marketing use. Not once in all those years have we ever stopped believing in the value of customer service. Just like you, we know how important it is to keep our current customers happy and impress our newest clients. Our Operations Manager, Beth, is one of the best in the business because she knows what customers want and she delivers.
Her motto that has spread throughout our company is, “Under promise, over deliver,” and we live it each day. Many times Beth will be on the phone to our manufacturing facility in China at 3 am just to ensure we deliver on our promises. I asked Beth to offer up her best tips to increase sales with customer service.
Any company can claim to maintain a focus on being eco-friendly, but those claims must be backed up by actions. According to Havas’s 2017 Meaningful Brands Report, only 33 percent of North American consumers trust brands. That is a startling number, and it comes in well below the world average of 57 percent.
So, with these statistics in mind, how can your company cement itself in that trusted group and not on the wrong side of the discussion? A well-planned green marketing campaign is one way to take your company to new heights.
Here are three steps to consider when kick-starting a green marketing campaign.
A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
How to Position Your Brand to Appeal to Consumers?
I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission.
You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
Earth Day 2017 will be here before you know it (it’s April 22, by the way), but there is still time to get your order in for Earth Day promotional marketing! Eco-friendly promotional marketing shows your customers that are take your green goals seriously. Seed paper makes for great marketing tools that effectively engage with your customers and create a memorable and positive experience with your brand. Order by April 7 from our incredible, eco-friendly seed paper line. We have so many options to choose from!