Green News

  • How to Get the Most Benefit From Marketing with Promotional Tote Bags

    Not many marketing investments deliver the rapport, value and eco-friendly benefits of promotional tote bags. This is a proven marketing tool that delivers results. If you are looking for a promotional product that will deliver for your brand, here’s why you should create custom promotional tote bags.
  • Reusable Wine Bags: Marketing Benefits of the Summer Sun

    Summer is exploding onto the scene and there are memories to be made. As a brand, you should be thinking about the ways you can capitalize on the uptick in activities and make your business the talk of the town. Putting a reusable wine bag into the hands of your customers, is just one of the many ways you can do this. While the occasions will help to determine which wine bag to go with, it’s important to understand your options. Let’s take a closer look at some of the reusable wine bag options available and determine which is best for your brand this summer.
  • Why Eco-Friendly Bags and Customers Go Hand-In-Hand

    A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
  • Bag Ban in Coral Gables...What Your Business Needs to Know

    The Coral Gables plastic bag ban is good news for the environment, and it is also good news for businesses. Disposable plastic bags became popular due to their lightweight construction, but there are a lot of environmental trade offs. These single-use bags are made from nonrenewable resources, they are exceedingly difficult and costly to recycle and are very likely to end up as litter. Plastic bag bans put an end to all of these negative impacts, while also creating an opportunity for your business to help your clients as you promote your brand. First, know that the bag ban is now in full effect with a one-year implementation program that includes education for retailers and consumers, as well as the opportunity for retailers to use their existing inventory of single-use plastic bags. There seems to be a genuine desire by the city of Coral Gables to help both retailers and consumers become educated and excited about the ban. Retailers are strongly encouraged to educate their employees to promote reusable bags and post signs to educate consumers about the ban.
  • A Guide to Living an Eco-Friendly Life

    It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken. Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
  • Eco-Friendly Bags, Ethical Consumerism, Saving Cash and Life Hacks

    I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com! The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas. The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley. I loved it so much, I put together the highlights below.
  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
  • Plastic Bag Ban in Coral Gables Becomes First in Florida

    In an unanimous vote Coral Gables’ Commissioners approved a disposable plastic bag ban. Retailers will have a year to implement the plastic bag ban. After that time violators will be fined. Retailers are allowed to provide reusable compostable or paper bags for free or for a fee at their choosing. Enforcement of the ban and fines are effective immediately for special events. The passing of this law is positive news for Palm Beach County, Jacksonville Beach and the Florida Keys as all areas in Florida trying to implement bans of their own.
  • Promotional Marketing Trend Alert for Hotels

    Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand's CEO, Bill English, and our Factory Direct Promos' Operation's Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine. From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.
  • How to Create Standout Convention Bags

    When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on. Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used. Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends. Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.

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