When it comes to promoting your brand, the possibilities are endless. The beauty of utilizing promotional products is that you can give your customers something they can hold and use. Other forms of advertising are most certainly effective, but when customers (and potential customers) can hold a product with your logo and branding message printed on it that makes your brand more known and personal – this increases your brand recognition.
There are two traits that make disposable plastic bags handy. One is the lightweight construction, which will not weigh you down when you carry a loaded bag. The second is durability, which ensures the bag won’t fall apart while in use. Have you ever wondered how disposable plastic bags stacks up against reusable grocery bags? We did, so we did some research to figure out how both types of bags hold up and the results were interesting.
In the next installment of our #WasteNotWantNot series, we look at how people determine what to recycle. Studies conducted by researchers at Boston University have uncovered a recycling bias in how people dispose of items.
Remi Trudel, a marketing professor, found that an items perceived usefulness often causes people to unconsciously determine whether to toss that item in a trash can or a recycling bin. For example, most people will throw a whole sheet of paper in the recycling bin, but fragments of paper typically end up in the trash can.
California is pretty well known for their disposable plastic bag legislation. Well over 100 cities, towns and counties have logged laws banning or implementing fees on single-use bags. There is even a measure to ban plastic bags throughout the entire state. The fate of the bag ban will be decided in November 2016. Reusable shopping bags were already fairly popular in California, but all of this plastic bag legislation creates additional need for reusable shopping bags. If you are advertising in California you should definitely consider creating customized reusable shopping bags.
To understand the benefits of certified reusable bags on the environment, you need to understand the negative impact of plastic bags. To be fair, plastic bags became popular for good reasons and they were initially manufactured and handed out with the best of intentions. Ultimately, when you weigh the impact of certified reusable bags against the impact of plastic bags, you can see what a better choice a reusable bag really makes.
Disposable plastic bags may seem like an unremarkable item. They are a convenient way to carry things home from the store and many people do not give them much thought; however, the impact single-use plastic bags can have is staggering. If you haven’t made the switch to reusable grocery bags, this Infographic may change your mind.
As part of our #WasteNotWantNot series we decided to look at trash, or more specifically ways to reduce how much trash you generate. Garbage is a necessity and there is always going to be this byproduct, but there doesn’t need to be so much of it. With some really minor changes you can easily reduce your trash by half.
Oftentimes implementing a single-use plastic bag ban is easier said than done. Some cities love the idea and the ban passes by a landslide, while others really don’t like the idea and fight it. Even once a ban or fee is passed the debate still is not over for some municipalities, like Huntington Beach and Dallas whose bag bans were recently overturned.
Making the workplace greener is a common goal, and it’s a good goal. Green changes help the planet and oftentimes make the workflow more efficient and even more enjoyable. The New Year is always a time for evaluating the past and looking towards the future, so we decided to put together a list of 5 ways you can make your workplace greener in the New Year.
The start of the New Year is usually a reflective time, and that got us thinking about recycling, because let’s face it – that’s something we think about a lot here. We try to be mindful about reusing materials, recycling and the amount of trash we generate both at home and at work, and from this came the idea for a year-long blog series we’re calling #WasteNotWantNot.