5 Surefire Trade Show Marketing Ideas

5 Surefire Trade Show Marketing Ideas

A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.

Here are some ideas to guide your trade show marketing strategy:

5 Trade Show Marketing Blogs You Should Be Reading

5 Trade Show Marketing Blogs You Should Be Reading

When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.

Kids Can’t Vote But They Can Create Change! Florida Students Work to Reverse Ban on Plastic Bag Bans

Kids Can’t Vote But They Can Create Change! Florida Students Work to Reverse Ban on Plastic Bag Bans

A state law in Florida prohibits cities and municipalities from implementing plastic bag bans. A group of seventh- and eighth-graders is looking to change this law.

Students from The Benjamin School, a private school with campuses in North Palm Beach and Palm Beach Gardens, asked county officials to support plastic bag bans in local stores.

After hearing the student’s presentation the officials agreed and will look into the possibility of implementing a ban, which could be a game changer in Florida.

5 Types of Promotional Bags for Trade Show Marketing

5 Types of Promotional Bags for Trade Show Marketing

Businesses hand out promotional items with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what about custom printed promotional trade show bags to carry them all in and have your brand seen? We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.

South Carolina Moves Closer to a Ban on Plastic Bag Bans

South Carolina Moves Closer to a Ban on Plastic Bag Bans

A bill in South Carolina will determine if municipalities can regulate “auxiliary containers,” such as disposable bags and cups. The bill covers a wide range of containers made from a variety of materials, but single-use plastic bags are at the center of the debate. Essentially, this measure will determine if cities, towns and counties can or cannot pass plastic bag bans.

The bill was recently sent to the House floor and state legislators will vote to decide. If passed South Carolina would join the ranks of Michigan where plastic bag bans were recently banned.

Plastic bag bans require a change in consumer behavior, but they can have a major impact for the better on the environment. Furthermore, plastic bag bans can have a significant impact on your brand’s marketing.

NYC Says NO to Reusable Shopping Bags

NYC Says NO to Reusable Shopping Bags

The 5-cent fee on disposable plastic plastic bags handed out in New York City that was set to go into action this month was recently canceled before it even got started. The motivation behind the measure was to discourage the use of disposable plastic bags and the resulting negative environmental impact, and encourage the use of reusable shopping bags. Despite a lot of support it turns out there was more opposition, and lawmakers overturned the ruling. While it looks like there is no immediate solution to address the plastic bag problem in NYC there are still ways to turn things around.

Positive and Negative Impacts of Existing Plastic Bag Bans

Positive and Negative Impacts of Existing Plastic Bag Bans

As the 2016 election came to a close and the votes were tallied, the California bag ban became a reality. As a result of the vote, large grocery stores, pharmacies and other retail stores are no longer allowed to provide single-use plastic bags to shoppers. So will switching to reusable grocery and shopping bags work? Well, there are a few cities and countries that are already seeing positive results after banning plastic bags in their location as a result of their bans on plastic bags. Read more to find out which ones and the results.

3 Trade Show Marketing Ideas You Haven’t Thought of Yet

3 Trade Show Marketing Ideas You Haven’t Thought of Yet

Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!

The Pros and Cons of the Michigan Ban on Plastic Bag Bans

The Pros and Cons of the Michigan Ban on Plastic Bag Bans

SB 853 was signed into law this past December becoming PA 389 by Michigan Lt. Gov. Brian Calley and prevents municipalities from banning or imposing fees on disposable plastic bags in the state. Single-use plastic bags have a big impact on the environment and this caused some in Michigan to push for bans or fees, but for others bans are viewed as inconvenient and there is concern bans may cause complications for local businesses and shoppers.

3 Post Trade Show Marketing Tactics to Increase Sales

3 Post Trade Show Marketing Tactics to Increase Sales

Every marketer wants to make the most of their efforts when it comes to trade show marketing.

In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic.

Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over?

We’ve compiled a few ideas to help you get the most out of trade shows:

Buy Wholesale Reusable Shopping Bags and Totes EASILY

Buy Wholesale Reusable Shopping Bags and Totes EASILY

If you are a distributor of promotional products, the basis for your business model most likely includes buying wholesale promotional products of all kinds for your clients, including reusable shopping bags and totes. Find out how we can save you time and money when you partner with us.

Create Custom Reusable Bags for Marketing and Retail Use

Create Custom Reusable Bags for Marketing and Retail Use

Custom reusable bags are a great promotional tool that are always working to promote your brand. They make your fans, clients and prospects into walking billboards for your brand. By choosing something that will appeal to your prospects like custom drawstring bags for active lifestyle adults or students is a very effective way that your bag will get lots of use. Also, reusable shopping bags for retail are very versatile for almost everyone, find out how Factory Direct Promos can help you meet your marketing goals.

4 Promotional Marketing Trends We Expect to See Throughout 2017

4 Promotional Marketing Trends We Expect to See Throughout 2017

We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.

In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.

Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.

Reusable Tote Bags Make a Marketing Impact

Reusable Tote Bags Make a Marketing Impact

The goal of any marketing item is to make an impact, but if you’re not sure what type of marketing tool is right for your brand, we suggest utilizing reusable tote bags. Some marketing items are specific to certain demographics, but reusable bags are useful for everyone. These promotional bags will get your brand tons of exposure while also delivering great ROI and living up to your company’s green goals. Are you thinking about adding reusable tote bags to your marketing lineup? We are here to help.

Reusable Bags vs. Recycled Bags: What’s the Difference?

Reusable Bags vs. Recycled Bags: What’s the Difference?

Across industries, people seem to be confused as to the difference between reusable and recycled items. Although they sound similar, they are actually two distinctive terms.

A recycled item often refers to something that can be reused, but unlike reusable items, it’s made of recycled materials. As part of the recycling process, things like plastic or glass bottles are broken down and turned into something new and completely different.

Reusable items, on the other hand, are something that you can reuse over and over again.

We’ve summarized some of the primary differences between reusable bags and recycled bags (below) to give our customers the information needed to make an educated purchasing decision.

Create Custom Reusable Shopping Bags in 4 Easy Steps

Create Custom Reusable Shopping Bags in 4 Easy Steps

Custom reusable shopping bags are a very effective way to promote your brand. If you want a promotional item that delivers a great ROI, is eco-friendly, durable and safe than custom reusable shopping bags are what you’re looking for. Creating something custom can be intimidating and time consuming, but not when you work with us. We’ve streamlined the process to be 4 simple steps that make it easy to create your very own custom reusable shopping bags.