Mar 1, 2017
Single-use plastic bags are expensive, from process of making them all the way down to the hidden charges that are worked into the cost of products you are buying. Since recycling is more costly than what it took to produce them originally, they often take their final form as trash that will pollute the earth for up to 1,000 years. This is why going reusable is so important.
Feb 28, 2017
The ocean is a beautiful, vast and awe-inspiring, invaluable resource. When the health of the ocean fails, the health of the entire planet and all of it’s inhabitants, will follow suit. In a recent article, Richard Branson breaks down the importance of the ocean and explains how protecting the ocean is everyone’s business.
His post, and the video he included in it, help to really bring home the idea that we are all responsible for protecting our oceans. Smart businesses are helping out and protecting the world’s oceans, while also getting their message seen by promoting their brand with eco-friendly bags.
Feb 23, 2017
The movement to ban disposable plastic bags in Florida is picking up momentum with Jacksonville Beach throwing their support behind a state bill. This comes shortly after a group of students from North Palm Beach and Palm Beach Gardens, made a presentation to their local officials in support of the same bill.
Feb 22, 2017
A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.
Here are some ideas to guide your trade show marketing strategy:
Feb 21, 2017
When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.
Feb 16, 2017
A state law in Florida prohibits cities and municipalities from implementing plastic bag bans. A group of seventh- and eighth-graders is looking to change this law.
Students from The Benjamin School, a private school with campuses in North Palm Beach and Palm Beach Gardens, asked county officials to support plastic bag bans in local stores.
After hearing the student’s presentation the officials agreed and will look into the possibility of implementing a ban, which could be a game changer in Florida.
Feb 13, 2017
Today is about love and appreciation for that special someone in your life, but what about showing some love and appreciation for the planet? Your company can do just that when you promote your brand with eco-friendly bags.
Feb 9, 2017
Banning plastic bags can cause a lot of good for communities and the environment. If you’re thinking about implementing a plastic bag ban in your city, there are lots of resources to help you get started. A great tool to check out is Bag It and as always, we’re here to help, too.
Feb 8, 2017
Businesses hand out promotional items with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what about custom printed promotional trade show bags to carry them all in and have your brand seen? We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.
Feb 7, 2017
A bill in South Carolina will determine if municipalities can regulate “auxiliary containers,” such as disposable bags and cups. The bill covers a wide range of containers made from a variety of materials, but single-use plastic bags are at the center of the debate. Essentially, this measure will determine if cities, towns and counties can or cannot pass plastic bag bans.
The bill was recently sent to the House floor and state legislators will vote to decide. If passed South Carolina would join the ranks of Michigan where plastic bag bans were recently banned.
Plastic bag bans require a change in consumer behavior, but they can have a major impact for the better on the environment. Furthermore, plastic bag bans can have a significant impact on your brand’s marketing.
Feb 2, 2017
The 5-cent fee on disposable plastic plastic bags handed out in New York City that was set to go into action this month was recently canceled before it even got started. The motivation behind the measure was to discourage the use of disposable plastic bags and the resulting negative environmental impact, and encourage the use of reusable shopping bags. Despite a lot of support it turns out there was more opposition, and lawmakers overturned the ruling. While it looks like there is no immediate solution to address the plastic bag problem in NYC there are still ways to turn things around.
Feb 1, 2017
As the 2016 election came to a close and the votes were tallied, the California bag ban became a reality. As a result of the vote, large grocery stores, pharmacies and other retail stores are no longer allowed to provide single-use plastic bags to shoppers. So will switching to reusable grocery and shopping bags work? Well, there are a few cities and countries that are already seeing positive results after banning plastic bags in their location as a result of their bans on plastic bags. Read more to find out which ones and the results.
Jan 31, 2017
Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!
Jan 26, 2017
SB 853 was signed into law this past December becoming PA 389 by Michigan Lt. Gov. Brian Calley and prevents municipalities from banning or imposing fees on disposable plastic bags in the state. Single-use plastic bags have a big impact on the environment and this caused some in Michigan to push for bans or fees, but for others bans are viewed as inconvenient and there is concern bans may cause complications for local businesses and shoppers.
Jan 25, 2017
Every marketer wants to make the most of their efforts when it comes to trade show marketing.
In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic.
Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over?
We’ve compiled a few ideas to help you get the most out of trade shows:
Jan 24, 2017
If you are a distributor of promotional products, the basis for your business model most likely includes buying wholesale promotional products of all kinds for your clients, including reusable shopping bags and totes. Find out how we can save you time and money when you partner with us.
Jan 19, 2017
Custom reusable bags are a great promotional tool that are always working to promote your brand. They make your fans, clients and prospects into walking billboards for your brand. By choosing something that will appeal to your prospects like custom drawstring bags for active lifestyle adults or students is a very effective way that your bag will get lots of use. Also, reusable shopping bags for retail are very versatile for almost everyone, find out how Factory Direct Promos can help you meet your marketing goals.
Jan 18, 2017
We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.
Jan 17, 2017
If you are thinking about ordering custom reusable bags, we have two insider tips to help you get the lowest price on your reusable shopping and grocery bags. Keep reading to learn how to purchase custom reusable bags like a pro.
Jan 12, 2017
The goal of any marketing item is to make an impact, but if you’re not sure what type of marketing tool is right for your brand, we suggest utilizing reusable tote bags. Some marketing items are specific to certain demographics, but reusable bags are useful for everyone. These promotional bags will get your brand tons of exposure while also delivering great ROI and living up to your company’s green goals. Are you thinking about adding reusable tote bags to your marketing lineup? We are here to help.