Jun 7, 2017
There are a number of benefits that customized reusable bags bring to the marketing table. They have been well documented by us here at Factory Direct Promos and outside sources alike. The opportunity to increase brand exposure while decreasing the ecological footprint of customers is what makes this line of promotional products stand out.
Custom reusable bags give your brand the opportunity to join in the massive movement to limit the amount of single-use plastic bags in circulation, but what other values do these bags have to brands that might not be as easy to see? Today we will look at three different types of reusable bags, and examine the hidden value that each could potentially deliver for your brand.
Jun 1, 2017
Not many marketing investments deliver the rapport, value and eco-friendly benefits of promotional tote bags. This is a proven marketing tool that delivers results. If you are looking for a promotional product that will deliver for your brand, here’s why you should create custom promotional tote bags.
May 31, 2017
Summer is exploding onto the scene and there are memories to be made. As a brand, you should be thinking about the ways you can capitalize on the uptick in activities and make your business the talk of the town. Putting a reusable wine bag into the hands of your customers, is just one of the many ways you can do this.
While the occasions will help to determine which wine bag to go with, it’s important to understand your options. Let’s take a closer look at some of the reusable wine bag options available and determine which is best for your brand this summer.
May 24, 2017
It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken.
Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
May 23, 2017
I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com!
The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas.
The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley.
I loved it so much, I put together the highlights below.
May 11, 2017
Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand’s CEO, Bill English, and our Factory Direct Promos’ Operation’s Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine.
From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.
May 10, 2017
When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.
Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.
Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.
Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
May 9, 2017
Now is the time to save big with our spring sale! For a limited time you can take advantage of a great deal on our reusable tsunami bags. This eco special is only around for a short time, so get your quote request in now! Reusable products make great promotional marketing tools simply by their reusable nature, but when you can lock in an even better price, like you can with this sale, you can really get the most out of your marketing budget.
May 3, 2017
While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest?
In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be.
Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
Apr 27, 2017
Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.
Apr 26, 2017
With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products.
Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind.
Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans.
Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation.
Here are 7 benefits that the materials used to make recycled grocery bags can provide.
Apr 12, 2017
One reusable shopping bag can lead to years and years of consistent use, providing a reliable bag option for all of your shopping needs. But why should the opportunity to use these bags stop with grocery shopping?
Going green means taking advantage of every opportunity you have to reuse materials and limit your carbon footprint along the way.
Let’s take a look at 8 other uses for your reusable shopping bags.
Apr 5, 2017
Each year brings about new challenges for marketing departments across every industry. While they can shift based on buyer trends and other industry-specific factors, many of these challenges remain consistent from year to year.
The solutions that these challenges demand can be complex and may come with caveats, but with custom reusable bags, you can make progress towards overcoming them.
Let’s take a look at some of the common marketing challenges being faced and how custom reusable bags can help.
Mar 29, 2017
A strong marketing investment isn’t something that has a cut and dry definition. It all depends on your key performance indicators (KPIs) and overall organizational goals.
If the investment in question is a promotional product, there’s a variety of questions that must be answered. For starters, are you investing in a product that lasts? When is the investment going to show a return and how will the return be quantified? How does it make your company look in both the near and distant future?
With wholesale custom bags, you’re investing in a product that has staying power. They will provide value to customers while your company plays their part in providing an alternative to single-use plastic bags that have a hand in crippling our environment. All of this is possible, while also increasing your company’s visibility. What’s not to like?
Let’s look at 3 reasons why wholesale custom bags could be a solid marketing investment.
Mar 23, 2017
The whole point of creating reusable shopping bags is not just to help our planet by reducing the use of single-use plastic bags. You also want to make reusable shopping bags work to market your brand. To do that, you want to take the time to design a bag that will be wanted and used by your target market. Here’s how to make reusable shopping bags work to market your brand or retail outlet.
Mar 9, 2017
By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very “disposable” culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.
Feb 22, 2017
A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.
Here are some ideas to guide your trade show marketing strategy:
Feb 21, 2017
When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.
Feb 13, 2017
Today is about love and appreciation for that special someone in your life, but what about showing some love and appreciation for the planet? Your company can do just that when you promote your brand with eco-friendly bags.
Jan 31, 2017
Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!
