Jun 13, 2017
Takeaways are a great way to get your brand noticed at a trade show. Giving clients an promotional item they can use and interact with, will help create a relationship between your clients, prospects and your brand. Reusable promotional products are proven to be effective marketing investments and will continue to engage with your customers long after the trade show is over. Trade show tote bags are always a popular takeaway, and can even help drive traffic to your booth. Here are 3 trade show tote bags to get your brand noticed at your next event, and long after that event is over.
Jun 8, 2017
Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.
May 10, 2017
When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.
Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.
Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.
Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
Mar 21, 2017
Try these tips to continue to build relationships long after the trade show ends. From follow-ups to ideas from promotional products that prospects will use when they are back home or at the office, like custom water bottles and messenger bags.
Mar 9, 2017
By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very “disposable” culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.
Feb 22, 2017
A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.
Here are some ideas to guide your trade show marketing strategy:
Feb 21, 2017
When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.
Feb 8, 2017
Businesses hand out promotional items with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what about custom printed promotional trade show bags to carry them all in and have your brand seen? We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.
Jan 31, 2017
Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!
Jan 25, 2017
Every marketer wants to make the most of their efforts when it comes to trade show marketing.
In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic.
Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over?
We’ve compiled a few ideas to help you get the most out of trade shows:
Jan 18, 2017
We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics.
In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales.
Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.
Jan 5, 2017
A new year means the next round of conventions and trade shows are about to get underway and that is pretty exciting stuff. This is a great time to freshen up your trade show marketing with some often overlooked trade show marketing tips.
You know what is working to position your brand to get noticed and increase your brand’s awareness; but we have a couple of tips we think might help drive your brand even further into success. Keep reading for two simple tips, to help you prepare your trade show marketing in 2017.
Dec 20, 2016
Conventions and trade shows are busy experiences. There is a lot of hustle and bustle and activity. Reusable convention bags make great takeaway that will leave a lasting impression, because they are incredibly useful during the convention and after the event is over. We’ve come up with three ways to make your convention bags stand out, and get your brand noticed at your next event.
Nov 15, 2016
If your business wants to create custom trade show bags at a great price, you may want to check out our latest eco special! For a limited time, we’re offering free setup on orders of 2,500 or more – that’s a $500 value. This makes an already great value even better. To learn more about what custom reusable bags can do for your brand, or to find out about our bags and our factory keep reading.
Nov 1, 2016
I recently wrote a piece for TSNN about eco-friendly ideas for trade shows. Implementing eco-friendly strategies is a must if your company has established green objectives and goals, but even if your company does not take a stance on green issues, there is still a lot of value to going green at your next trade show.
Oct 18, 2016
We all want to close sales on the trade show floor, but let’s’ be honest, these days business is taking a look back to the “good old days” when the first order of business was to get to know someone before trying to sell them something; and a handshake was as good as a signed contract. Now that doesn’t mean that sales are not closed on the trade show floor, they are, but chances are, some type of a touch point or start to a relationship happened before the show that was a big factor in making the sales. Am I right?
Aug 30, 2016
Custom trade show bags are a great way to garner interest in your brand. Creating your very own custom bag gives you the ability to create a bag that really represents your brand and functions very well for your customers. The more function your custom trade show bag has the more often your customers will use it, which means the more exposure they will give your brand. Designing your custom trade show bag can seem like a challenge, but it really isn’t. We’ve simplified the process, so in four simple steps we can help you design your custom trade show bag, so you can start getting the word out about your company.
Aug 23, 2016
Have you seen our most recent eco special? Get the most for your marketing budget or retail use and get your order in by August 31 to enjoy free setup (up to $500 value) on orders of 250 to the millions on custom shopping bags. Custom reusable bags are good for your brand, and the planet, and thanks to our latest eco special you can score an even better deal on our custom shopping bags! Read on to find out how.
Jul 14, 2016
There is one very fundamental part of pitching your business that a lot of people overlook, or just don’t know to include. Making this change when you give a pitch can make a huge difference. I learned about this important technique on the Advertising Specialty Institute’s (ASI) Facebook page when they posted this article and video about introducing yourself.
What’s this key piece of information you should include? Explain in very simple terms, who you are and how your services or products benefit your customers. This sounds so easy and straightforward, but it doesn’t always come naturally and when this information is omitted, it could be costing you business.
Jul 12, 2016
Custom recycled bags are a great way to promote your retail brand. Their reusable design means your customers can use them again and again and they will get your brand’s message out there each and every time your customer’s carry them. Once your customers have your recycled custom bag they can start spreading the word about your brand, but how do you get your custom recycled bags into your customer’s hands? Here are a couple ways to promote your brand with the perfect recycled custom bag.
