Feb 24, 2013
There are so many ways to market your brand that it can easily become overwhelming deciding how to reach your customers and potential customers. Yet even with all of the choices out there, when it comes to making prospects aware of your brand and getting clients excited about your product, the choices to market your brand are not very eco-friendly or creative are they? Well have you ever considered using seed papers as a means to market you brand? Seed paper, or paper that grows flowers, is an affordable and ingenious way to reach out to people and educate them about your company and the products or services you provide.
Feb 24, 2013
A recent study claimed that reusable shopping bags are a pivotal link in the spread of E. Coli. According to the report, in the three months after the ban was enacted, San Francisco saw an increase in the number of hospital emergency room visits attributed to E. Coli. The report also claimed there was a 46% increase in the number of deaths related to food-borne illnesses. This is not the first attack on reusable bags (and it is unlikely to be the last), but before you toss out your reusable bags in the name of public health, review the facts and then make up your mind.
Feb 24, 2013
Tradeshows are a great opportunity to increase your brand awareness and educate both customers and potential customers about your brand. Giveaways are the norm, so you need to create a giveaway that catches your customers’ attention and resonates well with them. A customized, eco-friendly promotional product that your customers can use again and again will help you achieve this goal.
Jan 29, 2013
The differences between factory direct and wholesale can be confusing, and when you are shopping around for a promotional product to represent your brand and help spread the word about your company, trying to decipher the differences can seem like one more issue you have to work through.
Jan 22, 2013
There are a lot of advantages to marketing your brand with customized reusable bags. The primary advantage most people think of is the environmental impact as reusable bags do away with, or at least greatly reduce, the need for single-use bags. Single-use plastic bags can cause a lot of harm since they are seldom recycled and do not safely breakdown, pollute our environment and cause harm to wildlife.
Jan 17, 2013
Print your logo on reusable paper bags to hand out to your customers when they make a purchase at your store or to carry leftovers home from your restaurant. These durable bags will come in handy and put your logo and business information on display as your customers carry your bag. Think about offering a discount to customers who bring your custom branded reusable paper bag back the next time they visit your store to carry items home – you can print these instructions on the bag to encourage repeat business and repeat use of these eco bags.
Jan 8, 2013
Reusable bags come in an almost countless variety of shapes and sizes and one popular design that is extremely functional and offers high visibility is the messenger bag. Based on the demographic your brand is trying to reach, a messenger bag can be an extremely suitable reusable bag that will clearly display your logo and branding message each and every time your customers use your customized bag.
Jan 3, 2013
The promotional products you use to market your business, brand or organization say a lot about your company and the products or services you provide. These items will speak for your company, so make sure they say the right things and set the right tone for your business. The words and slogans you choose to print on your bags clearly make a statement, but the material the reusable bags are constructed from also tell a story. Stay true to your environmental goals and beliefs by creating promotional reusable bags made from biodegradable materials.
Jan 1, 2013
A lot of companies offer you the ability to design your own promotional bags. Reusable bags are a fantastic way to promote your brand because they are designed to be used again and again and every time they are used they spread your branding message. Reusable grocery bags are kind of like mobile billboards – customers and potential customers will see them and learn about your brand and the products or services you offer.
Dec 25, 2012
The holidays are typically a time to reflect on the year that was and look ahead to the coming year. This past year has been fantastic for FDP – we released our list of the Top 100 Green Influencers of 2012, as well as our interactive bag ban map and more recently our...
Dec 20, 2012
Cooler bags are so much more versatile than many people may realize. Insulated bags are great for taking on trips and keeping drinks chilled at a party, but you can also leave an insulated custom cooler bag in the car to keep frozen items cold on the drive home from the store or use an insulated bag to keep take-out warm until you get it on the table. A reusable cooler bag is also great for bringing a hot or cold dish to a party or to a potluck. Our reusable cooler bags are soft sided so after cleanup they take up minimal space and easily stow under a seat in your car or in a closet or pantry when not in use.
Dec 18, 2012
Have you considered constructing your next custom reusable bag from jute? Seems like the perfect option in this day of eco-friendly business practices right? Since jute is a natural plant fiber it is biodegradable, it is a great material for promoting your brand without harming the environment. Want to know more about protecting the planet while you build your brand? Keep reading to learn more about jute and how you can utilize this fantastic plant material to grow and market your brand, business or organization.
Dec 11, 2012
There is an ever-growing movement to ban disposable plastic shopping bags which means there is an increased need for reusable grocery bags. Creating a custom grocery bag to market your brand lets you distribute your branding message to your customers and potential customers alike, while also helping consumers adhere to laws preventing the use of disposable bags. Even in places that do not have plastic bag bans yet, there is still a raised consciousness about the need for reusable shopping bags, so your custom bag and your branding message will still be put into use and be put on display.
Dec 6, 2012
Everywhere you look people are toting their morning coffee or tea in eco friendly mugs or carrying a reusable water bottle with them. You can hardly go anyplace without seeing reusable drinkware – at the office and the gym and just about everyplace in between. Any type of reusable cup or mug is a prime opportunity to market your brand in a highly visible manner.
Nov 29, 2012
Plastic bag recycling is often touted as a solution to the environmental damage caused by plastic bags, but it just isn’t that simple. Through increased education and outreach programs, plastic bag recycling is in fact on the rise. However, recycling plastic bags is not as efficient (they get stuck in the machinery) or effective as recycling other materials such as paper or glass. There are a wide variety of plastics out there and different types of plastic require different handling and processing for recycling. Throw into the mix the fact that plastic bags are often contaminated with food or other forms of waste, which complicates the handling and recycling process, and what seemed like a good idea, becomes a massive undertaking.
Nov 27, 2012
Keep Reusable Bags Neatly Bundled and Ready to Go The Bagonizer is a handy device that makes it easy to grab your reusable shopping bags when you head to the store. Simply wrap up to 6 reusable bags together and clip them into the Bagonizer and you have a convenient...
Nov 22, 2012
In the spirit of the holiday we at Factory Direct Promos want to take some time to explain what (or rather who) we are thankful for. We appreciate all of the great folks we work with throughout the year because they help and inspire us to do the work we do.
Nov 15, 2012
p>Green energy can mean a couple different things. Clean and efficient energy options fall under the definition of green energy, as well as sustainable options and combined heat and power. The advantages of going green are many – it allows you to stabilize or maybe even lower your energy expenses and the environmental toll is minimal to non-existent.
Green energy reduces the amount of power needed to create more energy units, so overall less energy is used. Using less energy reduces or eliminates greenhouse gas emissions which improve air quality and public health. Simple things like switching to energy efficient light bulbs can allow you to better use resources and save money, while bigger changes like using solar, wind or biomass power can have a greater impact not only on your bottom line but also on the environment.
Nov 13, 2012
It would be great if you could start a conversation with your customers right? What would it be worth to your brand if you could sit down with prospects and customers and talk about what your company believes in and what you are doing to create a better product or to provide superior service? And what if you could outline your environmental goals and the steps you are taking to reach those goals? Wouldn’t that be great marketing? While it impossible even with social media, to chat with all of your prospects and customers, you most certainly can create promotional customized bags that will start and carry the conversation for you…and that is priceless.
Nov 8, 2012
Printing your logo on a promotional bag is certainly a great way to increase your brand’s exposure and get noticed, but creating a custom bag takes things to the next level. Customizing a bag that best showcases your branding message and connects with your customers will create a lasting impression as well as brand recognition.
