Direct mailings are a very viable way to engage with your customers, but if you really want to make your direct mailer memorable think about using seed paper for your next post card. Seed paper is simply paper that has seeds embedded in the stock. The paper has a unique texture and look that will immediately grab your customer’s attention. The paper is intended to be planted either outside, in a planter or in an indoor pot. Since the paper is biodegradable it will safely breakdown, the seeds will germinate and a plant will grow, resulting in a level of engagement that is difficult to achieve otherwise. Keep reading to learn why you should consider marketing with direct mailings if you don’t already, and how to make your next direct mailing memorable with seed paper post cards.