Why Going Green at Your Next Tradeshow Matters
Going to a Tradeshow? Here’s How to Go Greener
Tradeshows are a great opportunity to showcase your products and connect with your customers, but tradeshows also generate a ton of waste each year. Actually they generate 600,000 tons of trash each year courtesy of the 60 million people who attend during a normal year – check out this infographic that tells more about tradeshow waste.
As I explained in my latest piece for TSNN, this is a staggering amount of trash that has a huge environmental impact, and we are all looking for ways to lessen this impact.
The solution lies in utilizing green practices that can help us get the trash problem under control and make tradeshows a greener experience. It’s important to note that while it is impossible to completely eliminate all waste, it is totally within our reach to drastically reduce the amount of trash generated at tradeshows by implementing the following tips.
Go Reusable Every Chance Possible
Look for ways to replace single-use items with durable options that can be used repeatedly. Canvas makes a great alternative to one-and-done wall coverings since exhibitors can get several years out of it and it fits the green bill since it’s made from sustainable plant fibers. Canvas can even be painted to keep it looking fresh and change things up after a while. Opting to go with a wall covering that can deliver several years’ worth of use can also help keep costs down.
Also consider going with customized reusable takeaways like reusable bags, stainless-steel water bottles and pens made from recycled materials. Reusable items will be used by attendees long after the show is over instead of tossing them in the nearest trash. Just switching to durable booth materials and reusable takeaways will reduce a lot of the trash cranked out by your event.
Use Digital Versions Instead of Handouts to Green Things Up
Instead of printing pamphlets and catalogs, create digital versions and post on your website or check with the tradeshow organizer to see if you can post info on their site. Attendees can get a sneak peak of your catalog before the show, or be able to reference it when the show is over and you’ll be able to print fewer catalogs so less paper is used.
Look for opportunities to work technology into your booth, either through interactive displays or taking orders via tablets or smartphones. Going digital reduces paper consumption, allows you to feature more of your line than would fit in your booth and engages your customers.
Make Sure to Recycle
Minimizing waste is a great start, but make sure to also responsibly handle garbage. Sort your trash and recycle everything that can be recycled. If the organization hosting the show does not make bins to collect recyclables available – ask! It’s a shame and not very eco when items that could be recycled end up in the trash and carted off to a landfill, so do your part to make sure items are disposed of in a sensible manner.
We Can Green Up Our Industry Together
By reducing the amount of trash generated and improving how waste is sorted and handled we can all significantly lessen the environmental impact while attending a tradeshow. The key to going green and reducing waste at your next event is to work with the organization hosting the event, go reusable every time you possibly can, go digital and responsibly handle trash. These small steps will have a big impact on the amount of waste produced and ultimately will make your tradeshow experience more eco-friendly.Tagged