A trade show is an opportunity for your company to spread its wings and meet potential customers and partners face-to-face, but the work starts long before the doors to the conference hall open. The show itself should be the easy part. The real challenge presents itself when planning your marketing assets for the event.
Here are some ideas to guide your trade show marketing strategy:
When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.
Today is about love and appreciation for that special someone in your life, but what about showing some love and appreciation for the planet? Your company can do just that when you promote your brand with eco-friendly bags.
While walking the floors of a trade show, you will almost certainly see a number of attendees toting promotional bags. This is for a good reason. They act as walking billboards so their mobile message stays top of mind and generates more brand impressions (5,700+) in the U.S. than any other type of promotional item.
Businesses hand out bags with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what types of trade show bags should marketers hand out to extend brand visibility beyond the exhibit hall?
We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.
A bill in South Carolina will determine if municipalities can regulate “auxiliary containers,” such as disposable bags and cups. The bill covers a wide range of containers made from a variety of materials, but single-use plastic bags are at the center of the debate. Essentially, this measure will determine if cities, towns and counties can or cannot pass plastic bag bans.
The bill was recently sent to the House floor and state legislators will vote to decide. If passed South Carolina would join the ranks of Michigan where plastic bag bans were recently banned.
Plastic bag bans require a change in consumer behavior, but they can have a major impact for the better on the environment. Furthermore, plastic bag bans can have a significant impact on your brand’s marketing.
The 5-cent fee on disposable plastic plastic bags handed out in New York City that was set to go into action this month was recently canceled before it even got started. The motivation behind the measure was to discourage the use of disposable plastic bags and the resulting negative environmental impact, and encourage the use of reusable shopping bags. Despite a lot of support it turns out there was more opposition, and lawmakers overturned the ruling. While it looks like there is no immediate solution to address the plastic bag problem in NYC there are still ways to turn things around.
As the 2016 election came to a close and the votes were tallied, the California bag ban became a reality thanks to a 52 percent “yes” vote. As a result of the vote, large grocery stores, pharmacies and other retail stores are no longer allowed to provide single-use plastic bags to shoppers, while other small retailers will join after a year.
As the California bag ban settles in, many are left wondering if it’s reducing environmental damage and waste.
While it may be too early to tell with California’s ban, there are a few cities and countries around the globe that are already seeing positive results after banning plastic bags in their location. San Jose, San Francisco, CA and Thurston County, Washington have proven to be among the most successful U.S. cities in waste reduction as a result of their own bans on plastic bags.
Let’s look at a few examples of cities and countries that have done well (environmentally) with their plastic bag bans so far:
Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!
If you are a distributor of promotional products, the basis for your business model most likely includes buying wholesale reusable shopping bags and totes of all kinds for your clients. If you do not have a factory in China, you may be out of luck in obtaining those wholesale reusable shopping bags at the lowest possible price. Especially on your custom work, how will you make a decent profit?
Of course you can sift through a thousand suppliers on Alibaba, but do you really have time for that? After spending a lot of precious time sifting through numerous suppliers to get your wholesale reusable shopping bags, will you really feel like you have actually secured the best deal?
We understand your frustration. After more than 20 years in business and a factory in China, we know how to help you make the right choice. We have also streamlined our processes from helping you place your order, to manufacturing and delivering your final product.
The customization process also lets you create wholesale reusable shopping bags that are useful and function and will be something your customers want to use. We simplified the process, so designing your wholesale reusable shopping bags has never been easier.
One of the things that make custom reusable bags great promotional tools is that they are always working to promote your brand. They make your fans, clients and prospects into walking billboards for your brand. Add in the durability and ability to create something unique that represents your brand, and you have an ideal promotional piece for marketing and retail use. Creating one-of-a-kind, reusable bags lets you get your custom branded bags directly into your customers and prospects’ hands, and gives them the ability endorse your brand.