5 Smart Marketing Strategies Successful Businesses Are Using Today

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How to Stay Connected While Distant

As Marketwatch reported in July, fully 55% of businesses on YELP have shut down permanently. This is an alarming stat and an unfortunate reality of doing business in the age of COVID. 

But it shouldn’t be this way.

We’ve talked about how smart marketers can still reach their customers through virtual events and today we have more tips and strategies to help your business navigate the ever-changing marketing landscape.

Adjusting Marketing to the Current Times

Successful marketers need to continue to find ways to reach their customers who may not be able to access their business fully or in the same ways as was possible in 2019.

At the same time, businesses also need to keep their employees engaged. Working from home offers a lot of perks, but there are plenty of challenges, too. Keeping your staff connected and motivated can help keep everyone productive and moving forward.

It’s time to utilize the best marketing tactics to keep not only current customers and employees happy, but also find ways to bring new prospects into your business.

Here are 5 Ways to Market Smart Today

1. Go Eco With Promotions

Custom promotional products are still effective. Creating eco-friendly promotional items for virtual events can help remind customers and prospects about your business.

New research done this year from Advertising Specialty Institute (ASI) shows that almost half of consumers polled prefer to work with and will have a more favorable opinion of a business that gives them eco-friendly promotional products.

Consumers are also trending towards making purchasing decisions based on the eco-friendliness of an item, so eco-friendly promotional products matter.

Planning for virtual events certainly matters, but there are many events happening in person. In fact, our friends at TSNN shared that a new GES study tells us that the majority of those polled are open to attending in-person events.

Having branded gear on hand and ready to hand out will ensure you will be prepared for whatever events are on the horizon.

2. Create a Direct-Mail Campaign

People are stuck at home and there has never been a better time to create new customers and even stay in touch with current ones.

While one direct mail piece can be effective, you do want to create a campaign to have more than just one touchpoint.

You want to have at least 3-5 touchpoints in close succession to be most effective.

Find out more by contacting our sister brand, Superior Business Solutions for help with direct-mail success.

They know the direct mail secret that increases response rates and inquires.

3. SEO

Although it may seem that Google is in somewhat of a flux at the moment, smart marketers know that getting found online today is more important than ever.

You still must nurture your current customers, but you need to continue to bring on new prospects in order to grow.

Look into hiring an SEO firm or at a minimum, check in with your web manager and ask what they are doing to increase your chances of getting found online.

And we are not just talking about getting found online simply for the name of your business. You want real results and you want to get found for some of your most important keywords. If you are a B2B business, look for an SEO firm that specializes in B2B SEO.

4. Quiz Me!

It goes without saying that you will continue to make a monthly touchpoint via an email campaign. Why not have some fun one month with a quiz?

This can be done relatively easily and all for free at online spots like Interact.

Quizzes are a great way to engage and interact with your customers while also gaining valuable insight.

5. GMB

If you have no idea what those three letters stand for, you will greatly benefit by looking into creating a Google My Business profile.

This can be done without even hiring an SEO firm and can be exceedingly effective in growing your business in any climate. You can increase your chances of showing up first on Google Maps and even chat with potential clients in real-time as they find you online. It is a real gem of a tool for smart marketers.

Be a Smart Marketer

While so much has changed, a lot has stayed the same.

Marketing is about connecting with your existing and prospective clients.

Implementing any of these strategies can help your business by building upon the rapport you have with your customers.

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