Why Reusable Bags Matter
How to Promote Your Brand and Go Green
There are many merits to reusable bags. Eco-friendly promotional items are good for the planet for various reasons, and it turns out they are also effective marketing items. Find out why reusable bags matter and why you should consider adding reusable bags to your marketing lineup.
What Consumers Want
Promotional marketing items, like custom reusable bags, showcase your branding message, but they represent your brand on a deeper level. Selecting an item made from recycled or sustainable content reduces your brand’s environmental impact while allowing your customers to use less disposable plastic. Using less disposable plastic certainly helps the planet, but it can also endear your brand to your customers.
Support for environmental causes is on the rise, and each year more consumers report making purchasing decisions based on the environmental stance of a brand. Furthermore, up to 46% of consumers who receive an eco-friendly promotional item report having a more favorable opinion of that brand. Consumers want to go green and support brands that make an effort to go green.
Why Are Reusable Bags Eco-Friendly?
Reusable bags are eco-friendly for a variety of reasons. Some of the environmental benefits of reusable bags include:
- Reduce the waste stream
- Conserve natural resources
- Reduce litter
- Protect wildlife
Reusable bags are eco-friendly mostly because they eliminate the need and use of single-use disposable bags. Through understanding the problems caused by using disposable bags, it can be easier to identify the benefits of reusable bags.
Problems with Disposable Plastic Bags
Disposable plastic bags are made using non-renewable resources like natural gas and petroleum, and these bags are difficult to recycle. The thin construction can easily become stuck in machinery, and removing the blockage can be costly and dangerous. For these reasons, many recycling facilities do not accept single-use plastic bags, so plastic bags and the resources they are made from are much more likely to end up in a landfill or as litter.
The thin construction makes it easy for a gust of wind to lift disposable plastic bags from a trash can or landfill and carry them off. When the wind dies down, the bags can be lodged in a tree or waterway, or they can end up anyplace. Litter is an eyesore that is not just ugly to look at but can also cause a chain reaction of problems.
Plastic bag litter is terrible news for wildlife. Animals, especially marine animals, can become tangled in discarded bags and may not be able to fend for or protect themselves. If ingested, plastic litter can be fatal, which can disrupt food chains and ecosystems.
Benefits of Reusable Bags
The thicker and high-quality construction of reusable bags allows for multiple uses, so disposable bags are no longer needed. With less of a need, fewer disposable bags are produced, so the resulting problems are eliminated. What’s more, reusable bags are made from recycled or sustainable materials, so they can be disposed of responsibly after fulfilling their usefulness, further lessening their environmental impact.
Promote Your Brand While Going Green
Reusable bags help the planet and make it easy for your customers to go green, but they also show your customers that your company is serious about helping the planet. We are serious about helping the planet and helping our customers do the same. For over a decade, we have made it easy to create completely custom and eco-friendly reusable bags.
Now is an excellent time if you have thought about creating custom reusable bags to promote your brand. Call us at 866-222-0949 to get started making your custom reusable bags or use our interactive tool, and you can create customized reusable bags for marketing or retail.Tagged