Market Your Brand Using The Trendiest Color of 2022

Pantone Marketing Tip

Ensure Your Custom Reusable Bags Stand Out

The folks at the Pantone Color Institute recently debuted the on-trend color for the New Year. This ritual steers the visual branding and advertising efforts of many brands. Incorporating this color into your outreach will help your marketing efforts stand out and demonstrate that your brand is on-trend and tuned into what people want and expect. What is the Pantone Color of the Year 2022? It is a newly made color known as PANTONE 17-3938 Very Peri, a blueish-lavender shade with hints of red. Find out why you should include Very Peri into your next marketing piece and how we can help!

Who is Pantone?

If anyone has the credentials to select the on-trend color for any year, it’s Pantone. You may not be familiar with them, but you certainly have seen the efforts of Pantone’s work. Pantone is the brand behind the proprietary Pantone Matching System. This standardized system makes it possible to effortlessly match colors across various products and print methods to ensure consistent branding.

We use the Pantone Color Matching system, so when you give us the PMS numbers for your corporate colors, you can be confident that we will print your artwork in the exact hue that perfectly matches the rest of your branding.

Why Does It Matter?

Pantone conducts extensive research before selecting the annual color. They pour through entertainment, fashion, new artworks, societal issues, and more to find the perfect shade that captures the collective mood and will provide creative inspiration going forward. Incorporating the color of the year into your marketing, whether it be for an ad, a custom reusable bag, or artwork printed on a reusable water bottle, will help your brand stand out. People are drawn to the color, and when you use a trending color in your marketing, people will be drawn to your message.

Using Very Peri will freshen up your visual marketing and change things up while remaining relevant. Pantone are color experts, and they have already done a lot of research, so you can count on them to choose the perfect color to inspire us all as we head into 2022.

More About Very Peri

This year’s color is extra significant because the color was created especially for 2022. In the past, the color experts at Pantone have selected an existing color from their swatch books. Creating something completely new aligns with the current state of the world. We are in the midst of an ongoing transition, and everything is unique and different, so creating a new color is appropriate.

Leatrice Eiseman, executive director of the PANTONE Color Institute, explains, “As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision to the trusted and beloved blue color family, encompassing the qualities of blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

While Very Peri is new, it still draws heavily on comfortable colors. The subtle shades of violet tone down the periwinkle, while the slight introduction of red provides an unexpected yet familiar pop. This color is new and inspiring but still classic and familiar.

Get Ready for 2022

Now is the time to start planning for 2022 and figuring out how to allocate your marketing budget. Incorporating PANTONE 17-3938 Very Peri into your banners, ads, and promotional products will resonate with customers and ensure your branding feels fresh and timely.

We can help you create the perfect custom promotional products for your brand. We’ve already been helping other brands, including American Express, Bank of America, Carnival Cruise Lines, Pepsi, The Home Depot, Whole Foods, and more for over a decade. We are passionate about helping the planet and our customers, and we can’t wait to help you, too.

Call us at 866-222-0949 or shop our full line of eco-friendly promotional items and get your custom quote.

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