It’s about that time to start planning for your summer marketing initiatives and we are here to help. Customized, eco-friendly, branded products are proven to effectively get your marketing message out there and get your brand recognized. The more useful your customized product is, the more your customers will use it. In turn this means your brand will get more exposure. We’ve selected three eco-friendly customizable products that are great for your summer marketing initiatives.
If you are looking for a way to leave an impression and make sure your branding message stands out with the folks who visit your tradeshow booth, a takeaway is a great way to do it…but not all tradeshow takeaways are created equally. Eco-friendly takeaways will increase your brand’s awareness and recognition, while minimizing your brand’s environmental impact. In a recent post for The Trade Show News Network (TSNN), our very own CMO, Shane outlined 5 ways to make your tradeshow giveaways eco-friendly.
Paper marketing tools are a necessity and when creating a handout, postcard, business card or other item you want something that is unique and will leave a lasting impression. Seed paper is a great substrate that features seeds embedded in the paper, creating a very textured feel that will immediately grab your customer’s attention. The paper is completely biodegradable, and when covered with soil it will breakdown and the seeds will germinate, giving your customer’s wildflowers or other plants. If you’re interested in utilizing seed paper to market your brand, but not sure how we’ve rounded up some great ideas to help you get started.
Incorporating green marketing strategies into your business will lighten your company’s carbon footprint while also showing your customers that you take your green commitments seriously. What’s great about integrating some green changes into your marketing efforts is that you don’t have to make any major sweeping changes. There are a lot of simple changes you can make that are eco-friendly and will pack a big green change.
Business cards should be memorable and seed paper is proven to leave a lasting impression. The paper comes in a variety of colors and is embedded with a mix of wildflower seeds. When the card is covered with soil the paper will safely break down and release nutrients into the soil while the seeds germinate. In no time at all the flowers will grow and your customers will have flowers to remind them of your brand. The unique texture of the paper will immediately catch people’s attention and engage them right away.
Direct mailings are a very viable way to engage with your customers, but if you really want to make your direct mailer memorable think about using seed paper for your next post card. Seed paper is simply paper that has seeds embedded in the stock. The paper has a unique texture and look that will immediately grab your customer’s attention. The paper is intended to be planted either outside, in a planter or in an indoor pot. Since the paper is biodegradable it will safely breakdown, the seeds will germinate and a plant will grow, resulting in a level of engagement that is difficult to achieve otherwise. Keep reading to learn why you should consider marketing with direct mailings if you don’t already, and how to make your next direct mailing memorable with seed paper post cards.
Seed paper is a unique marketing tool that stands apart from the pack and is a sure way to get your brand noticed. The paper has a great textural feel and allows your customers to become engaged with your brand in a way no other marketing tool can.
As the holidays approach it is time to start thinking about your corporate holiday card. You want your brand to stand out from all of the other cards your clients and vendors receive and we’ve got three ways to do it.
Looking for Ways to Go Green This Holiday? Here are 5 Ways to Reduce Your Carbon Footprint This Holiday
It’s pretty easy to work green changes into your regular day-to-day life but with all of the extra planning and errands and hubbub, the holidays can make it tough to stick to your green goals and standards. Here are five ways to work green changes into holiday planning so you can celebrate the season and stay true to your environmental aims
The corporate gift giving season is almost upon us and if you’re stuck trying to think of something to send out on behalf of your company and wondering what makes great corporate gifts that will stand out in a sea of gift baskets, we’ve lined up some suggestions that will be sure to grab your client and prospects’ attention and market your brand.
Grow Your Brand as You Welcome Warmer Weather As the weather turns warmer, people naturally start to think about spring flowers and summer gardens. To match your marketing efforts to the season and stand out in your prospect’s minds, consider printing your next marketing flyer or mailer on seed paper, so you can market your […]
Honeybees are out to prove that if they can make it in New York City, they can make it anywhere. In a city full of concrete and skyscrapers, honeybee hives managed by beekeepers are popping up on rooftops across the city and across the world. Hotels in Paris, Toronto and Denver also boast rooftop hives. Utilizing rooftops for green space and outdoor activities is nothing new in large cities like New York – pigeon coups and terraces are common sights. Sustainable honeybee hives are a new addition and one that proves beneficial for everyone.