Tips for Buying Reusable Tote Bags in Bulk

Spools of thread for embroidery with caption: Tips for buying in bulk

Make the Most of Your Marketing Budget

Reusable products make great marketing tools. Items that bear your branding information are constant reminders about your business. As your customers use the items, they will think about your company while also positioning your branding information in front of a wider audience and growing your business. When buying reusable tote bags in bulk, figuring out the proper quantity to order can be tricky. We’ve made it easy by providing these tips to buying reusable tote bags in bulk.

The Benefits of Buying Reusable Tote Bags in Bulk

Increasing the quantity of your order will bring the price per bag down. This is because the amount of time or the work necessary to produce custom reusable tote bags is about the same and minimally increases whether you order 1,000, 5,000 or 10,000 bags. The material cost will increase along with the quantity, but that cost will be spread out across a larger quantity. For these reasons, it is more cost-effective to order a larger quantity.

Keeping the cost per bag low allows you to maximize the return on investment (ROI). This stretches your marketing budget and allows you to make the most of the money you spend.

Buy What You Need

Figure out how many tote bags you think you will need. Buying in bulk is only a great deal if you buy promotional items you will actually need and be able to hand out. Consider all of the possible events and avenues in which you can distribute or sell your reusable tote bags. Tally up your estimates to land on your final number. You can check with event organizers to determine registered attendees or past attendance numbers to help pinpoint estimates for trade shows and other events.

Examples of events and instances where you can distribute custom tote bags include:

  • Trade shows
  • Community events, such as fairs, festivals, and local sporting events
  • Corporate holiday gifts
  • Retail merchandise for sale in your online or brick and mortar store
  • New client care packages
  • Employee appreciation gifts

Create a Timeless Design

There is a reason why many of our most popular bags continue to be in such high demand. The durable construction and versatile design enable these bags to be used in a variety of ways. Your customers can use them as grocery bags, or to carry items to work or the gym or for just about anything. This versatility will appeal to your customers and help your reusable tote bags stand up to the test of time.

When purchasing in bulk, you may want to stick to more tried and true looks and designs. Trends can be fleeting. Unless you already have a significant following and you are confident you can hand out all of your branded bags before the trend passes, you may want to avoid anything too in the moment, such as including meme-inspired hashtags or artwork. If you have a great idea for something completely on-trend, consider ordering a smaller batch which will give the tote bags a more limited edition feel.

General Messaging

Avoid designing your reusable tote bags for a specific event if you plan to hand them out at multiple events. If you know you can easily distribute a large quantity of bags at a trade show or another specific event and you want something customized to that event, then go for it.

If you intend for your reusable tote bags to hang in there at various events then make sure the artwork is more general to your business and stick to featuring your logo and contact information. Avoid including the name of an industry event you attended or the number of your trade show booth.

Put These Tips to Use

For almost 30 years now, we have been helping our customers design and create completely custom reusable tote bags. During this time we have learned some tips and tricks to help our customers maximize their marketing budgets, and we want to help you make the most of your budget.

Ordering custom reusable tote bags in bulk is a big step and can tie up a significant portion of your budget, so you need to make sure you are securing a great value. We can help by answering your questions and helping you through the design process. Contact Factory Direct Promos if you want to learn more or if you are ready to start designing your custom tote bags!


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