The Steve Castor Bag: The Fresh Market Grocery Bag That Broke the Internet
Impeachment Hearings #GoReusableNow
For a brief moment during the otherwise intense and serious impeachment hearings, people focused their attention on a reusable grocery bag. The bag in question was carried into the hearing room at the U.S. House of Representatives by Republican Counsel Steve Castor. This reusable grocery bag stood out because typically, lawyers opt for boxes or briefcases to carry important documents when questioning witnesses during legal proceedings.
Was this reusable grocery bag choice part of a larger plan or did Castor simply grab the first thing he found as he packed up for the hearing? We look into this story to try to get to the bottom of these questions and explain the true value of reusable grocery bags.
Steve Castor is a seasoned lawyer who is currently the chief investigative counsel for the U.S. House of Representatives Committee on Oversight and Government Reform. Castor earned his bachelor’s degree in business logistics from Pennsylvania State University in 1995 and went on to get an MBA as well as a law degree from George Washington University.
I can tell you firsthand that Steve Castor is an incredibly skilled questioner … he was by far the most important staff member during my @GOPoversight days … he was consummate professional and was always on his A-Game https://t.co/OQVfd0Yn4E
— Kurt Bardella (@kurtbardella) November 11, 2019
He began a career in private practice before diving into government work where he has established himself as fair, thorough, and effective.
“He has the longest-running institutional knowledge of most anybody on our side of the aisle,” Jason Chaffetz, a former Republican congressman turned Fox News pundit, told the Daily Beast.
Practically nothing goes unnoticed thanks to the Internet, but Castor’s bag choice caused quite a stir. All of social media, mainstream media, and all of the Internet were talking about the “Steve Castor Bag”. Unfortunately, much of the conversation focused on how he must not have been able to afford something better with which to carry his documents, that he was ill-prepared perhaps, or even inept.
Note to Steve Castor’s family: He needs a briefcase. This is not a good look for Impeachment Hearings televised around the world. Also, he needs a bit of coaching in the ‘Fake-it-’til-You-make-it’ category.#SteveCastor #ImpeachmentHearings pic.twitter.com/RTiVuJrXgO
— Dr. Jack Brown (@DrGJackBrown) December 9, 2019
But perhaps Castor was sending a message of some sort. What if instead of being cheap, he was trying to get the country to #GoReusableNow? What if instead of being ill-prepared, he purposely chose to use that particular bag with the bread and was trying to convey some other message, maybe about sustainability? Regardless of the reasoning, Castor has certainly upped the profile of the usefulness of reusable grocery bags.
Reusable Grocery Bags Deliver Expert Testimony
Reports had indicated that it was a Whole Foods Bag (a company we’ve done business with) but it was actually a Fresh Market reusable bag with images of bread. This dual-handled bag appears to be made from either woven or non-woven polypropylene, meaning it is eco-friendly on two fronts: it is made from recycled content and it reduces the need and use of single-use plastic grocery bags. The spacious interior compartment can fit a full load of groceries, or…several binders packed with legal documents, making it really versatile and handy to keep around.
— Field Alert (@FieldAlert) December 9, 2019
The bag also features full-color printing on all sides, including the gusset where the message “live, eat, shop, reuse” can be seen. This is a great example of how printing on all sides of a reusable grocery bag can help a message stand out. Printing a logo, slogan, or other relevant info on the sides of a reusable grocery bag creates a cohesive look that is highly visible.
Create Your Own Reusable Grocery Bags and Get Noticed
While the impeachment hearings are serious business, what this brief interlude shows us is that branded promotional products can surface at any time and deliver a powerful message. Steve Castor (and many others) probably feels his bag of choice did not necessitate all of the attention it has received, and he probably also wishes we would move on to the actual content of the hearings. However, this reusable grocery shopping bag highlighted just how effective eco-friendly promotional products can be.
Have you thought about marketing your business with reusable grocery bags? Feel free to contact us if you have any questions on how to get started. With years of experience, we know how to make the process easy and affordable for you.Tagged