10 Ways To Build Your Business with Custom Tote Bags 

Custom white tote bag with marketing message in light blue

Custom tote bags serve as a constant reminder of your brand and can easily grow your business.

However, in order for tote bags to effectively communicate your message, you need to get them into your customer’s hands so they can use them.

There are all sorts of ways to distribute custom promotional items and here are 10 ideas to build your business using tote bags.

10 Ways Custom Tote Bags Leave an Impression and Promote Your Brand

1. PR

Partner with a local organization or non-profit and give away custom tote bags to those in need or use the bags to create care packages. Make sure to share updates about the bags and the giveaway on social media, and on your blog, also send a press release so local news outlets can pick up the story.

2. Leave Behinds

Create personalized custom tote bags for your sales consultants with their contact information. Then pack the bags with their brochures, catalogs, custom eco-friendly pens, and notepads. While all of the items will be useful and informative, the tote bags will make an impact long after your sales rep drops them off.

3. Hybrid Events & Trade Shows

Trade shows are back and hybrid events are here to stay. So that means there is a need for the ubiquitous trade show bags. Attendees look forward to the free items they can collect at trade shows, so give your customers what they want to connect with prospects at the same time.

We recently provided a helpful hybrid event checklist so you can make sure you’re ready for your upcoming event.

4. Go Reusable Now and Simplify Recycling

Research shows that consumers are more likely to do business with a brand that is eco-friendly. One great way to give your customers what they want and show them that you care about helping them live a more green lifestyle is to customize reusable recycling bags.

These bags make it easy to recycle for tenants living in apartments, condos, and other types of multi-family dwellings. Not only are these bags made from recycled content, but they are proven to increase recycling rates.

5. Keep Your Valuable WFH Employees Happy

We all know that right now retaining employees, as well as hiring new employees is very difficult. Keep your valuable work-from-home employees happy by offering them a way to help keep that excess recycling at bay. Addressing the difficulty behind recycling helps streamline the waste stream while also making it easy for your team members to go green.

6. Give Your Audience What They Want

As we explained in this recent article about how to effectively market to millennials and Gen Z, it is important when marketing to these groups to find a way to catch their attention. Promotional products work very well in this demographic and eco-friendly reusable bags make a lasting impression and will work to market your business effectively to this age group and more.

7. Help Your Customers Go Green

Plastic bag bans are firmly established in many areas and are quickly expanding to many others. There is an increased need for reusable grocery bags, making this a great time to create your own custom reusable tote bags. Your customers will have an eco-friendly way to carry items home from the store and they’ll spread your branding message in the process.

8. Branded Merch

Create custom merch to sell in your online or brick-and-mortar store. Your loyal fans will be excited to get an eco-friendly reusable bag and rep your brand, and they will also increase your brand’s recognition at the same time.

9. Corporate Gifts

Custom tote bags make excellent gift bags. They eliminate the need for disposable wrapping paper and can still be put to use long after the holidays are over.

It may seem awfully early to start planning for the holidays, but getting a head start now can save you valuable time later. Also, the sooner your corporate gifts are ready to go, the sooner you can spread some holiday cheer along with your branding message.

10. Host Contests

Post trivia questions on social media or in a recurring newsletter and offer up a prize for the customer who supplies the correct answer. The prize for the winner? A custom reusable tote bag.

This is a great way to engage with your customers, build brand loyalty, and promote your branding message to a wider audience.

Start Promoting Your Business

We make it easy to create something completely and totally customized to the needs of your brand and your customers.

Our certified reusable bags are eco-friendly and dependable and you can take advantage of our two different ordering methods, in-stock and bulk/custom to best fit your timeline and your budget.

We have created custom reusable tote bags for many leading brands, including American Express, Bank of America, Carnival Cruise Lines, Pepsi, The Home Depot, Whole Foods, and more.

We want to work with you next.

Contact us with questions at 1-866-222-0949 or get started customizing your bags!


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One thought on “10 Ways To Build Your Business with Custom Tote Bags 

  1. Jeremy Lawson

    Thank you for sharing this helpful information! Customized tote bags are an excellent way to promote your business. It is a reusable alternative to plastic bags and is ideal for transporting essentials in comfort. These bags, in my opinion, can be distributed during trade shows as well as to staff.


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