Green News

  • Bloom Into Spring and Summer with Your Brand’s Marketing

    Shape your eco-friendly custom message in 100% recycled seeded paper, sustainably packaged in corn-based bags with custom-printed headers.

    Seeded

    Grow Your Brand as You Welcome Warmer Weather

    As the weather turns warmer, people naturally start to think about spring flowers and summer gardens. To match your marketing efforts to the season and stand out in your prospect’s minds, consider printing your next marketing flyer or mailer on seed paper, so you can market your brand while you also spread flowers and greenery. Seed paper is an eco-way to get your brand’s message out while creating a lasting impression.

    How it Works

    Seed paper is thick and luxurious and is embedded with seeds. The seeds are carefully selected to ensure a high germination rate, so most of the seeds will sprout under the right conditions. To plant the seed paper, you simply cover it with a thin layer of soil in a flowerpot or outside, depending on how warm it is, and water.  As the paper breaks down, it naturally composts and fertilizes the seeds, giving way to beautiful flowers or fresh vegetable plants. Since the paper comes in a large variety of colors you can select a shade that matches your corporate colors for a cohesive look. You can also pick from entire sheets of paper or die cut shapes for a customized piece that fits your branding.

    Perfect Timing

    Spring and summer is a time when people’s thoughts turn to the environment and a perfectly timed marketing brochure or informative promotional piece printed on seed paper is a great way to spread the good word about your brand, while also tying in with the message of going green. Show your customers that your brand truly is green with seed paper. Think about printing action items on the paper to educate your clients about simple things they can do to help the green cause or explain other things your company does to live up to your environmental standards.

    Tradeshow Bouquet

    Our seed paper really grows! Independent lab testing shows that our seed paper has the highest germination rates in it's category. This means MORE flowers will grow! Made from 100% post industrial, recycled paper and dyed with all natural, vegetable based earth friendly inks.

    Our

    Typically at a tradeshow, there is a lot of information you need to get across to your clients and prospective clients but there are a couple factors working against you - time and competition. The folks who visit your booth are pressed for time as they try to stop by other booths, and every time they stop walking there is someone trying to give them information about their product or brand. The solution is to give people a lot of info quickly and in a memorable way.

    Seed paper can be the perfect vehicle since the novelty of it will most likely make it stick in people’s memories and they will be more likely to pick it up and read it later, after the tradeshow is over. Just make sure to include a web address, so folks know how to reach you and continue to learn more about your brand after they plant the paper.

    The Only Limit to Marketing with Seed Paper is Your Imagination

    The versatility of seed paper makes it a great way to disseminate information and stand out from the crowd. There are countless ways to market with seed paper and our design team can help you craft just the right combination of seed paper and your brand's messaging to create a piece to stand out in your prospect's and client's minds. By creating a memorable marketing item from seed paper, people are more apt to recollect you and your brand while the plants that grow from the paper will also leave a lasting impression and help the planet.

  • How to Build Your Business as You Help the Planet


    Improve Recycling Rates and Your Business at the Same Time

    Americans have made great strides in terms of recycling. More people recycle more items today than in years past and this is a huge accomplishment, but there is still a lot of room for improvement.  In 2010 Americans generated 31 million tons of plastic waste and at the same time only 8 percent of the total plastic waste generated was recovered for recycling.

    Interpreting numbers can be tricky, and initially these numbers do not look like a success story, but given how long plastic recycling has been available and how quickly it has infiltrated the lives of most Americans, these numbers are a success story. And there is still a lot left to this story.

    Clean Up Your Neighborhood and Help Manage the Waste Stream

    A lot of businesses organize cleanup efforts for Earth Day (which is just around the corner on April 22, 2013), and this is a great way to not just clean up an area, but also to make sure items are properly disposed of whether that means recycling, sending to the landfill or donating to a worthy cause if there is still some life left to them.

    But you don’t need to wait once a year for Earth Day to organize a cleanup. Think about planning something a couple times throughout the year. Try to plan cleanup efforts on a common day off, like a Saturday, and ask your employees to bring their families. You can pick up some pizza or throw together a picnic for everyone to enjoy when they’re done to make a day of it. You can beautify a local park or neighborhood while also building a strong team in the process. If you work in a building with other businesses, consider inviting your work neighbors to pitch in and help cleanup an area.

    Make It Easy to Recycle at Work

    If it is easy for folks to recycle, they are more apt to do so. If you haven’t done so already, make sure you have bins in your office to collect waste paper for recycling. You want to place these bins in popular areas at work like near printers and desks but also include bins for recyclables in your kitchen area as well.

    The key is to make sure the bins are clearly labeled, so people know which bin to toss their empty yogurt container and where to deposit the glass bottle their ice tea came in. It also helps to select bins that are different colors, so people can easily tell them apart. Post signs reminding people to rinse out containers that packaged food, and it won’t hurt to remind your staff about recycling every so often either through an email blast or just a quick comment at a company-wide meeting.
    Earth Day Girls

    Think Beyond the Office for Recycling Efforts

    Make sure to think beyond the office and kitchen when it comes to your recycling efforts. Does your line of work require you to deal with any chemicals like cleaning solvents? If so, how do you dispose of them? Or do you generate leftover materials or debris? If the materials are hazardous do your homework and make sure they are disposed of in a safe manner that meets all federal and state regulations; however, if the materials are safe to handle check to see if there are any individuals or groups that have a need for them. Are there any school groups that could use the materials or any local artists that can take the materials off your hands? A lot of times people are willing to come pick up the leftover items and take them off your hands if the material is free.  We have even heard of used tradeshow booths being given to another business that can use it. Be creative!

    If re-using or re-purposing isn’t an option and you’re dealing with something you can’t just toss in the bins, contact a recycling company and look for alternative methods. This may take more work and organizing on your end, but it can help minimize the waste stream and help your company meet your environmental goals.

    Promote Your Brand with Recycled Materials

    Utilizing products made from recycled materials keeps unnecessary trash out of landfills, and puts that material to good use. Just because a product has outlived its usefulness does not mean the material has nothing left to give. Another perk of recycled materials is that they can typically be recycled again when the time comes.

    Our trendy totes are made from RPET which is a material made from recycled plastic bottles. The recycled plastic construction means less plastic ends up in the waste stream or as litter, and the material also makes it great for use as a reusable grocery bag since it contains small spills or condensation that may form on frozen items. Since the bag is made from recycled material it is a great tie in with your green initiatives.

    While your customers are sure to get many years of use out of the bag (we anticipate 3-5 years of use from our reusable bags depending on how frequently the bag is used) there will come a time when the bag wears out. When that happens your customers can recycle the bag and the process can start all over as the material is transformed into something new and useful.

    With a Team Effort Your Business Can Reduce, Reuse and Recycle Their Way to Green

    You want your business to succeed, but you also want to make sure your business does not damage the planet in the process.  Work through these suggestions or sit down and create list of your own ideas to help manage the waste stream by better handling recyclable materials. Ask your staff for ideas to help include everyone and make it a team effort. With some careful planning you can get your business on a path toward a greener future.

    Sources: EPA, FDP

    Photo Sources: Golden Paints, Earth 911

  • Will California Become the First State to Officially Ban Single Use Plastic Bags?

    There has been a growing movement in California working to ban disposable plastic shopping bags and go reusable for many years now, and while there have been plenty of smaller scale victories, with a total of 62 jurisdictions successfully passed bag bans, California is now on the verge of banning plastic bags at a state level. This is an exciting time for our entire nation - as this statewide ban will start a new chapter in not only the state of California’s quest to eliminate the damaging impact plastic bags have on our environment, but it will propel the rest of the United States toward statewide bag bans as well.
  • 5 Marketing Tips That Work to Reach and Influence Moms

    It’s the hand that rocks the cradle that rules the world right? And when it comes to marketing to the biggest group of decision makers in the home, there are some tips that can help you reach this influential segment.
  • How to Start A Bag Ban: What You Need to Know About Starting a Bag Ban in Your City

    Plastic bag bans take a lot of work and planning to become a reality. It can seem like a daunting task at times, but with careful planning, research and dedication you can start a movement and get a single use plastic bag ban on the books in your hometown. Look how many towns all over the world have succeeded in implementing a single use bag ban and if they can do it, you can too!
  • Retailers, Why Wait for a Bag Ban to Come to You!

    Why Your Brand Should Be Proactive and Get Started Today Designing Your Reusable, Eco-Friendly Bag

    Plastic bag bans are becoming more and more common and for each successfully implemented single use bag ban, there are even more proposed bans in the works. One of the biggest changes for shoppers after a plastic bag ban is put into place is adjusting to reusable shopping bags – mainly, getting reusable bags and remembering to bring them when they shop. Creating a custom reusable bag is a great way for you to help residents go green before a bag ban is implemented or to adjust to an impending plastic bag ban all the while, effectively marketing your brand.

    Plastic Bag Misconceptions – Disposable Bags Are NOT Free

    Many, but not all consumers understand that the expense of single use, disposable bags is factored into the prices shoppers pay at the checkout. So while the disposable bags used at the register do not appear as a line item on the receipt, they are not a freebie. Still, there are some consumers who find it difficult to make the switch to purchasing reusable shopping bags because they think disposable shopping bags are “free”.  A great way to help folks adjust to a bag ban and get your brand some increased visibility is to create customized, reusable grocery bags that you can sell or give away in areas with a ban.

    If you decide to give the bags away, shoppers will be excited at the idea of getting a free bag, and when they carry your custom designed bag they will advertise your company all over town and beyond.  If you sell your custom bags, make sure they are fashionable and sturdy so your consumers will be excited to buy and carry them.

    Benefit from Mobile Billboards

    Reusable grocery bags are a great marketing tool since they offer tons of visibility and increase your brand recognition. You do not need to wait for a plastic bag ban to start marketing your brand. Not only can you start promoting sustainability by designing your very own reusable bags today, but you can also start getting your clientele on the fast track to developing the habit of toting your custom designed reusable bags with them when they go to the store.

    Educate People About How to Use Reusable Bags

    If you plan to introduce custom reusable bags to a group that is new to a plastic bag ban or new to using reusable bags, make sure to educate people about how to use them. Direct folks to your website or blog where you can list tips or have your staff chat people up when they distribute the reusable bags.

    Shoppers should designate their reusable bags for specific tasks, so bags used for groceries should not be used for anything else (and vice versa). Also make sure to educate your customers about how to clean the bags. It is also handy to include tips and tricks for remembering to grab the bags when they make their way to the store. For instance, they can leave the bags in their car, or by the front door, or they can make a note on their shopping list to remind them.

    Be an Eco-Friendly Leader in Your Community

    Reusable shopping bags are a great marketing tool that can do wonders for your brand recognition. Disposable bag bans create a need for reusable shopping bags, so creating a customized bag will fill that need while also helping people impacted by a ban, as well as helping people in an area with a proposed ban develop helpful habits if the ban is passed.  But why not be proactive and before a bag ban comes to your town, let us help you customize a bag to showcase your brand and grab the attention of everyone who sees it.

    Photos

  • 3 Ways to Stand Out at Tradeshows, Events and Beyond

    Tradeshows are hectic. Typically there are a lot of attendees and a lot of booths to visit with tons of new products and offerings to check out. So the questions becomes, how does your brand catch the attention of prospects?
  • Why Choose FDP for Your Reusable Bags?

    There are a lot of companies out there who make reusable bags – what really sets Factory Direct Promos apart is the level of customization we offer and our stellar customer service staff. Our staff is trained to help turn your vision into a marketing reality, all while offering top-notch quality, amazing prices a quick turnaround, so you can start getting your bags in your customer’s hand right away.
  • Product Placement with a Green Twist

    A lot of careful consideration is given to the props that turn up in TV shows and movies. From coffee cups to couches and eyeglasses to cleaning products, the items that are used to dress sets and appear as props are not only key to the plot, but they also reflect social trends and lend credibility and depth to the characters and the production. Green Product Placement, the brainchild of Beth Bell, is working to place green and sustainable products in order to raise social awareness while also promoting the products and brands.
  • Oldest City in U.S. Passes Voluntary Plastic Bag Ban

    As the oldest continuously inhabited city in the United States, St. Augustine has a long and colorful history. The latest chapter will be about sustainability and environmental responsibility as the St. Augustine city commissioners approved a voluntary plastic bag ban. The bag ban was proposed by a group of students involved with the non-profit called ENACTUS from nearby Flagler College, and the students will be helping to implement the ban too.

Items 531 to 540 of 673 total

Page:
  1. 1
  2. ...
  3. 52
  4. 53
  5. 54
  6. 55
  7. 56
  8. ...
  9. 68