How to Make Your Event More Green in 2015

Tree illustrations with Text: Go Green

Here’s to Greener Events in 2015!

In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense.

In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

From incorporating technology, to the materials you use to create tangible marketing items and even how you plan your events, all impacts the overall greenness of your 2015 events and matters to consumers.

  1. Create an App. Creating an app involves some IT work, but the end result can be well worth all of the work. A well designed app can streamline the ordering process or make it easy for your customers to engage with your brand. Through reducing paper order forms or mailers you are able to help the planet and play an active role with your customers.
  2. Spread the Word and Engage Your Customers. There are a lot of merits to going green, but there is also a lot of value to letting your customers know what you are doing and why you are doing it. Social media makes it easier than ever to keep your customers up-to-date with your green practices and it can also inspire your followers to incorporate green practices into their routines.
  3. app tabletUtilize Reusable Takeaways Made from Recycle Materials. Branded reusable takeaways are a proven method to increase your brand awareness and recognition. Simply by being reusable these items are eco, but when these products are constructed from recycled materials that makes them even more green and further aligns your marketing with your eco goals.
  4. Create a Green Plan that Fits Your Company’s Needs. There is certainly not a universal plan to going green and solutions that work for other companies may not work for your brand. The best way to up your green game is to create a plan. Decide what problems you want to resolve or processes to streamline and create a plan that addresses these issues. A customized green plan allows you and your team to focus on specific areas and create the best possible green solution for your company.

Just working one of these suggested changes into your 2015 events can have a huge impact, but the key is to find the green endeavors that work for your brand. What do you do to make your events greener? Do you have any plans or goals to make 2015 your most green year ever? Let us know in the comments!


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