What Are Recyclable Bags?

What Are Recyclable Bags?

It can be tough to find an answer when you Google “what are recyclable bags,” but when creating custom reusable shopping bags for marketing and retail use, it is an important question to answer. Reusable bags are a great promotional marketing tool because they are eco-friendly and will last for many years of marketing. Still, once the bag has lived its usefulness, you want to be sure that the bag you created can be easily tossed into the recycling bin and not the landfill. Here are easy to remember tips when choosing your promotional bags.

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6 Tips to Increase Sales with Customer Service

6 Tips to Increase Sales with Customer Service

For over 20 years we have been selling custom reusable bags for retail and marketing use. Not once in all those years have we ever stopped believing in the value of customer service. Just like you, we know how important it is to keep our current customers happy and impress our newest clients. Our Operations Manager, Beth, is one of the best in the business because she knows what customers want and she delivers.

Her motto that has spread throughout our company is, “Under promise, over deliver,” and we live it each day. Many times Beth will be on the phone to our manufacturing facility in China at 3 am just to ensure we deliver on our promises. I asked Beth to offer up her best tips to increase sales with customer service.

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3 Trade Show Marketing Ideas to Reduce Plastic

3 Trade Show Marketing Ideas to Reduce Plastic

It can be hard to go green at a trade show, but reducing plastic is certainly worth the effort. Plastic is overflowing in our landfills and never really breaks down, often ending up in our water and food supply. If you are interested in reducing plastic to help our planet and her people, we have three trade show marketing ideas that can make your experience more eco-friendly.

Giving away promotional products is common practice at trade shows, but many times they are made of plastic. Eco-friendly takeaways are a great trade show marketing opportunity for customers, potential customers and members of the media. Your eco-momento will serve as a constant reminder of your brand. Your display is another way to make your exhibition experience more green. Read on for three ways to reduce plastic.

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3 Core Benefits of Using Grocery Tote Bags

3 Core Benefits of Using Grocery Tote Bags

What sets grocery tote bags apart is that they are always capable of bringing more value to those who have invested in them. Promoting your brand with these products allows users to get their hands on a sustainable shopping option that simultaneously carries your branded message, but there are benefits that go even deeper than that.

We will explore three of these benefits and detail how they apply to your customers and company alike.

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How to Position Your Trade Show Marketing with Your B2B Buyer

How to Position Your Trade Show Marketing with Your B2B Buyer

Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.

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3 Crucial Steps to Create a Strong Green Marketing Campaign

3 Crucial Steps to Create a Strong Green Marketing Campaign

Any company can claim to maintain a focus on being eco-friendly, but those claims must be backed up by actions. According to Havas’s 2017 Meaningful Brands Report, only 33 percent of North American consumers trust brands. That is a startling number, and it comes in well below the world average of 57 percent.

So, with these statistics in mind, how can your company cement itself in that trusted group and not on the wrong side of the discussion? A well-planned green marketing campaign is one way to take your company to new heights.

Here are three steps to consider when kick-starting a green marketing campaign.

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Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

Trade show marketing can increase the reach of your brand and reinforce your marketing message with customers and prospects. Consumer research shows that people love promotional products and reusable bags. This is partly because reusable bags are useful during a trade show but tote bags will continue to be useful and effective marketing tools long after the trade show is over.

Our brand new Eco-Life insulated tote bags fill a consumer need and will effectively spread your branding message. Reusable cooler bags make excellent trade show promotional products. These bags are not your run of the mill trade show bag and people will be drawn to your booth to get one. In fact, we are using the exact bag to hand out at The PMA Fresh Summit for our trade show marketing.

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4 Ways Custom Promotional Products Bring Value to Your Company

4 Ways Custom Promotional Products Bring Value to Your Company

On the surface, custom promotional products might appear to lack the “wow” factor that your brand is searching for. As a result, you might be wondering what value they could bring to your business.

To start, they keep customers in your pocket by keeping your brand in theirs. Each time your branded product is used, whether it is an eco-friendly reusable bag, pen, or water bottle, exposure is gained. Items made from eco-friendly material introduce another angle for brands to consider.

Brands are making an effort to promote green marketing initiatives because of the numerous benefits that they bring. Eco-friendly products give consumers a durable option with the potential to show its value on a daily basis. On the flip-side, they also give businesses an opportunity to promote their brand in an environmentally-responsible way.

Below, we will take a look at four of the ways custom promotional products bring value to your company.

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