4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

The birth of the single-use plastic bottle took place in 1973. According to Kitchn’s A History of Bottled Water, that’s when polyethylene terephthalate (PET) was patented. It provided a cheaper alternative to glass and quickly became the go-to material for bottling beverages for that very reason. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim. As they become more prominent, brands should be taking notice.

There is a variety of promotional products that can carry your brand’s message. Finding one that can be as fruitful as reusable water bottles isn’t easy. Marketing with them can be beneficial for brands that hope to build up their green marketing initiatives. Beyond the eco-friendly benefits, reusable bottles are gaining market share.

Below, we explore 4 different reasons why reusable water bottles are a wise investment for your brand.

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How to Increase Brand Favorability

How to Increase Brand Favorability

Promotional marketing offers a great opportunity to get your branding information in front of both clients and prospective clients. The most important aspect of a custom promotional item is that it clearly relays your marketing information. There are other traits to consider that bring value to your customized gear when choosing custom promotional items. Eco-friendly promotional products matter, and here’s why.

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How Recycled Bags Go From Trash to Treasure

How Recycled Bags Go From Trash to Treasure

Single-use plastic bags serve their purpose in the short term, providing a quick and easy way to transport items from one place to the next. But, what happens next?

Our infographic detailing the life cycle of a plastic bag tells the story of what goes into making them and breaking them down, and everything in-between. And yet, we feel that there is more to explain when exploring the environmental destruction that plastic bags can cause. There is another side to that story, the one involving recycled bags, and it’s important to examine.

While plastic bags are stuck in their tumultuous lifecycle, eco-friendly consumers are enjoying the journey of their recycled bag. We answer a few questions while looking at the differences between each of these journeys.

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How Do Recycled Grocery Bags Improve the Customer Experience?

How Do Recycled Grocery Bags Improve the Customer Experience?

A number of variables go into how customers remember their shopping experiences. Exposure to an assortment of brand messaging and marketing tactics can leave customers with a lot to consider. Luckily, there are promotional products for your brand to take advantage of – products that can differentiate and maximize your message.
With recycled grocery bags, customers and brands gain exposure to new and improved aspects of the shopping experience that would otherwise be hard to achieve. Some aspects of this current experience are outdated and in need of refreshing. Take single-use plastic bags for example. For decades they have been ingrained into the retail culture, providing no value outside of their convenience. Customers have more options today, and brands do too.

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What Reusable Bag Material Is Right for Your Brand?

What Reusable Bag Material Is Right for Your Brand?

There are a multitude of material options you can choose from when customizing reusable bags. These materials are all eco-friendly and come standard with a handful of unique qualities. When customizing your bags, it’s critical to identify the right material for your brand, marketing initiative, and the demographic you will be targeting. Usually, these three avenues intersect and the correct material becomes apparent.

In an effort to answer the question of which reusable bag material is right for your brand, we will explore three unique groups of people that are common reusable bag users and have something to gain when the proper selection is made.

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Find Help For Florida Businesses Affected by Hurricane Irma

Find Help For Florida Businesses Affected by Hurricane Irma

Hurricane Irma will certainly go down in history as a major storm and I don’t think any of us here in Florida are going to forget her anytime soon. Things are still not back to normal and in some areas it will take years to recover from the damaging impact. Food is still scarce as is gas and the landscape is littered with massive amounts of debris. If your business has been impacted by Hurricane Irma, over at our sister brand, Superior Business Solutions, you can find tips to help for Florida businesses affected by Hurricane Irma.

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7 Stats That Show the Value of Trade Show Bags

7 Stats That Show the Value of Trade Show Bags

The value of having a presence at trade shows and meeting with both existing and potential customers face-to-face, can help take your brand to the next level. You can gain insights on potential customers and spread your brand’s message with one-on-one interactions and the use of promotional products.

Continuing to build these relationships by maintaining a presence at trade shows is simplified when you put trade show bags to work. They will draw prospects into your booth during the event and continue to provide value for your brand long after the consumer has left the trade show floor.

Below, we explore 7 statistics that exhibit the effectiveness of trade show bags.

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