Trade shows are about reaching your customers and important members of your industry and creating a rapport. With careful planning and coordination you can turn your trade show into a highly effective platform to connect your brand with customers, vendors and more. Here are five trade show marketing trends to put into practice during 2018 to take your event to the next level.
December is a time for reflecting on the year that was and looking ahead to the New Year. When it comes to marketing trends, this is a time to review the methods that worked this past year, as well as the strategies that did not quite go according to the plan. Here are our predictions of what will be the next big thing and how this will impact marketing strategies in 2018. You will find some familiar concepts, along with some new ideas.
Using promotional products to deliver your message is a crucial aspect of any marketing strategy because it can result in an easy win. Take custom business bags for example. The customization aspect makes them an intriguing option for any brand, and using eco-friendly material creates a positive outlook right from the get-go.
Spreading your brand’s messaging in a trade show setting allows you the opportunity to improve the awareness of your brand. Attendees are focused on networking, and your brand can become a significant part of that web by leveraging assets and differentiating your product.
The consumer’s expectation of convenience has boosted the value and necessity of delivery options in the food industry. For restaurants that don’t offer delivery themselves, mobile apps and delivery startups are filling those gaps. Creating a unique experience for the consumer in the food industry was once about face-to-face interactions.
However, according to McKinsey & Company, the worldwide market for food delivery stands at about $96 billion. That makes up 1 percent of the total food industry and 4 percent of business for restaurants and fast-food chains. For the next five years, there is expected to be an estimated 3.5 percent annual growth rate.
Nigel Travis, CEO Dunkin’ Brands, told Business Insider, “Delivery will be the next wave.” Travis continued, “It’s going to be like a revolution, and I believe it will happen faster than anyone thinks.”
Delivery is already a linchpin in the lives of many and will continue to grow as access to mobile apps and online ordering becomes the norm. Traditional packaging for delivery commonly features a combination of paper bags and single-use plastic bags. They serve a purpose, transporting the food from point A to point B, but value for your brand and the customer is being left on the table.
Below, we will explore 4 reasons why restaurants should invest in customized insulated tote bags as the successor to traditional food delivery packaging options.
Convenience is king, especially when it comes to making routine tasks easier for consumers to complete. One such routine task that most consumers take on is recycling. The recycling process isn’t cut and dry and everybody goes about it differently. Sometimes, it’s neglected altogether. In fact, the EPA estimates that 75 percent of the American waste stream is recyclable, with only 30 percent being recycled.
Sustaining and improving the environment for future generations requires an improvement in those numbers. Reusable recycling bags present a potential solution. Simplifying the recycling process from an individual level to the level of multi-family dwellings with reusable recycling bags provides value for consumers and brands alike.
Recycling bins can be underutilized because of the hassle that comes with them and a new option for recycling is long overdue. With this in mind, we recently outlined the benefits of reusable bags for recycling in multi-family dwellings. This time around, we have identified design elements of these reusable bags that will make a difference, as well as different aspects that should be considered when creating your unique bag.
A couple of the newest plastic bag bans in the U.S. are both in Rhode Island! Neighboring cities Middletown and Newport passed separate bans that both became effective on November 1, 2017. These Ocean State neighbors join the ranks of hundreds of other cities across the U.S. that have decided to invest in a clean future that is free from the litter of plastic bags.
Disposable plastic bag bans are big news for the environment, but they can also have an impact on your business. Whether your business is in the retail sector or part of another industry, plastic bag bans can have an impact on the way you do business, as well as your marketing.
The sustainability of our planet is reliant on the active participation of its inhabitants. Convenience is king, especially for today’s retail shoppers, and single-use plastic bags fulfill those innate desires with ease.
However, in a March 2017 article posted by Direct Selling News, data shows that modern shoppers lean towards being more community-conscious and are more skeptical of traditional business and life practices than past generations. The rise of social media and search engines and the deterioration of intellectual borders allows information to spread at record speeds. As a result, things don’t remain stagnant without a good reason.
Luckily for the planet and future generations alike, green initiatives appear to be shooting up the list of “things to focus on.” Below, we explore 4 recent examples of reusable bags and single-use plastic bag bans making the news.
Trade show bags are a great value and allow your brand to get the most from your marketing budget. Reusable bags deliver such a great value by being effective promotional products and your customers and prospects will be excited to get their hands on yours. The more your custom reusable bags are used, the more exposure and awareness they will create for your brand. Here are three ways trade show bags show their value.