Having a defined purpose for your business is great, but in order to rally your employees around this purpose and leverage your brand to do good you need strong leadership. We’ve been looking at purpose driven business from a variety of angles as part of a 5 part series. In this post, I want to focus on the importance of the purpose driven leader.
We get pretty excited about Earth Month at Factory Direct Promos (FDP) so in honor of this occasion we decided to do something really special. We also wanted to include you in on the action so we have partnered with Treecycler to Plant for the Planet this Earth Day and beyond to help get some trees planted. It seemed like a fitting idea.
Here’s how it works: place an order on any of our products during the month of April and we’ll send you a digital code. You can then go to Treecycler’s site, input the code we give you and have a tree planted in your name or your business’ name in a participating worldwide reforestation project.
As a demographic that will quickly make up the majority of the work force and consumers, it’s important to understand how Millennials interact with purpose driven businesses.
Purpose in the form of environmental or social good gives businesses the opportunity to create a legacy and encourage change for the better. In this post which is part of a 5 part series on the purpose driven business we focus on Millennials and what purpose driven business means to this group.
Integrating purpose into business can have a clear and positive impact on the cause your company rallies behind. There can be a lot of residual benefits, too. For instance, purpose drive business plans can improve the workplace. As part of our 5 part series exploring the purpose driven business today we want to look at the benefits on the workplace.
For a long time, success in most business arenas has been interpreted as profit and that makes perfect sense. There has even been a prevailing notion that integrating purpose into business would detract from the success, i.e. profit, of said business. Lately, there has been a shift to incorporate a social good or purpose. From businesses just starting out, to seasoned pros, a lot of people are looking to position their brand to lead change. In a special 5 part series we will look at the purpose driven business from the inside out, and learn what this culture looks like.
One of the great things about custom reusable bags, aside from the fact that they are great for the environment, is that they are so versatile and can be customized to make a perfect fit for your demographic. The design and customization opportunities of custom reusable bags are as numerous as the ideas you can come up with, but because custom reusable bags are loved by pretty much every segment of the population, they are a great marketing tool.
It’s about that time to start planning for your summer marketing initiatives and we are here to help. Customized, eco-friendly, branded products are proven to effectively get your marketing message out there and get your brand recognized. The more useful your customized product is, the more your customers will use it. In turn this means your brand will get more exposure. We’ve selected three eco-friendly customizable products that are great for your summer marketing initiatives.
When it comes to promoting your brand, the possibilities are endless. The beauty of utilizing promotional products is that you can give your customers something they can hold and use. Other forms of advertising are most certainly effective, but when customers (and potential customers) can hold a product with your logo and branding message printed on it that makes your brand more known and personal – this increases your brand recognition.
There are two traits that make disposable plastic bags handy. One is the lightweight construction, which will not weigh you down when you carry a loaded bag. The second is durability, which ensures the bag won’t fall apart while in use. Have you ever wondered how disposable plastic bags stacks up against reusable grocery bags? We did, so we did some research to figure out how both types of bags hold up and the results were interesting.
The newest ASI Impression study is out and as always the results shine a light on the value and impact of customized eco-friendly promotional products. There are so many different types of promotional products available, with each product offering its own unique advantages.