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Retailers are finding a new way to engage with their customers. Conversational commerce, or getting in touch via messaging apps utilizing natural language technologies, is quickly becoming an effective tool for retailers. Messaging apps for retailers can be a game changer when it comes to communicating with customers.
Marketing is, in large part, about motivating people to engage with a brand, but what is a marketing professional to do when they just don’t feel inspired? Words have a lot of power and sometimes the right words, from the right people, can help you refocus and reignite your passion for marketing.
Single-use plastic bag bans have been gaining momentum lately, and bans are popping up in cities all over the U.S. (and the world – check out our bag ban map to learn more about the bag ban movement!). From the beginning, the plastics industry has fought the bag ban movement and California has long been the primary battleground. Over 100 cities and counties within the state of California have already passed local laws banning or implementing fees on disposable plastic bags, and 2 years ago Governor Jerry Brown signed Prop 67, which bans single-use plastic bags and levies a 10-cent fee on paper bags in any area not already impacted by a local ban. Even before Prop 67 was signed, there was resistance from the plastics industry. This resistance ultimately lead to the ban to being put on hold, and as the November 8 election draws near plastic manufacturers are rallying to put an end to Prop 67.
Halloween Marketing? We’ve Got You Covered!
For a limited time we’re running our September eco special that makes it easy to score a great deal on custom reusable bags for Halloween marketing. Enjoy a free 1-color spooky, imprint and you can customize your bags with your logo, contact info and any other information you want to get out there. Prices as low as 99-cents per bag further sweetens the deal, but act fast, because this offer is only available September 20, 2016 through October 20, 2016.
The plastic bag ban movement is almost synonymous with California. While the movement is certainly picking up momentum throughout the rest of the country, the Golden State has definitely embraced the notion of banning single-use plastic bags with well over 100 bag bans on the books.
When the idea of a statewide ban began to circulate, it made perfect sense; in 2014 Governor Jerry Brown signed measure SB270 into law that banned single-use plastic bags and levied a 10-cent fee on paper bags. This ban was set to go into action in July 2015. However, opponents managed to delay the ban.
Marketing with a custom reusable bag is a smart choice for your brand and the planet. Since they are designed to be used again and again, reusable bags are constantly reminding consumers about your brand, or introducing your brand to people for the first time while also reducing plastic pollution.
Reusable bags are environmentally friendly because they do away with the need and use of disposable plastic bags. When a reusable bag is made from recycled or sustainable materials it is even more eco-friendly.
A major decision when it comes to creating a custom reusable bag is how to choose the fabric to use to create your one-of-a-kind bag. All of the fabrics we offer are durable and dependable and are designed and certified to withstand a heavy load, so you can rest assured that your custom reusable bag will deliver reliable results.
To see how our custom reusable bags preformed when put to the test check this out. Keep reading to learn more about the fabric we offer and how to choose the right fabric for your custom reusable bag.
Creating a memorable brand experience for your customers is a surefire way to ensure that you stand out from the competition and stay front of mind when important purchasing decisions are being made. We all know that, today more than ever, purchasing decisions are not just made when consumers are standing inside the walls of your brick and mortar store.
Today, consumer purchasing decisions are being made seamlessly throughout the day at every step of the customer journey from searching for products on Google on their iPhone to asking their friends and family for suggestions, to looking at reviews online and even following along with brands on social media.
Creating a memorable brand experience is an important way for your brand to engage with your customers in a meaningful way that will create a long-term relationship with your brand that will pay off for both of you.
We’ve rounded up three ways retailers can stand out from the competition and leave a memorable and significant impression on your customers.
Social media is an incredible tool that puts retailers in direct contact with customers and potential customers, but it is not as easy as it looks. In theory, you can get real time data and feedback and engage with your fans and followers in a meaningful way. In theory, proper use of social media will push massive traffic to your retail site or retail brick and mortar stores and increase sales.
Social media also takes a lot of work. If you’re not picking up followers and getting likes and Retweets or traffic or sales, it can be discouraging. Most retailers report that they are not hitting their goals and getting everything they hoped to get out of social media.
Customized eco-friendly pens are a great and handy way to get your brand noticed. Pens are a tried and true marketing tool. Everyone has a need and use for pens, so it is a promotional item that is sure to get lots of use. The more your custom branded pens are used the more exposure your brand receives. Selecting customized eco-friendly pens helps reduce the environmental impact of your brand and your customers, while still being very effective promotional items.
Have you seen our most recent eco special? Get the most for your marketing budget or retail use and get your order in by August 31 to enjoy free setup (up to $500 value) on orders of 250 to the millions on custom shopping bags. Custom reusable bags are good for your brand, and the planet, and thanks to our latest eco special you can score an even better deal on our custom shopping bags! Read on to find out how.