Make Your Black Friday Marketing ROI Last All Year

Make Your Black Friday Marketing ROI Last All Year

Simple Tip to Make the Most of the Busiest Shopping Day Black Friday means different things to different people. For those in the retail industry, it means dealing with perhaps the BUSIEST time of the year in preparing for Black Friday. Creating an enjoyable and easy experience for shoppers can drastically impact sales. A great way […]

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17 Fresh Promotional Items for the Floral and Produce Industry

17 Fresh Promotional Items for the Floral and Produce Industry

Leave a Lasting Marketing Impression The right promotional products will speak to your demographic and leave a long-lasting marketing impression. Different products appeal to different demographics, so taking the time to find just the right promotional product is time well spent. PMA’s Fresh Summit is almost here (we’re very excited!) and this got us thinking […]

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Creating Long-Lasting Trade Show Marketing Impressions That Matter

Creating Long-Lasting Trade Show Marketing Impressions That Matter

Long-Lasting Reusable Bags Create Long-Lasting Marketing Impressions Trade shows are a great time to connect with existing customers, vendors and industry contacts. Connections made on the trade show floor are important, but when you can carry that relationship beyond the trade show, you can create a lasting and profitable bond. Here’s how custom reusable bags […]

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Is YOUR Brand Ready for The New Marketing Funnel?

Is YOUR Brand Ready for The New Marketing Funnel?

Understanding Customer Intent In The Purchasing Journey The customer journey is no longer the straightforward funnel that many markers have come to know and expect. Google’s President of the Americas, Allan Thygesen, recently explained how a new marketing funnel is in play, and it falls to marketers to spot consumer intent in order to close […]

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