Sometimes it can be difficult to know which marketing trends are here to stay and which ones are fleeting fads and with the rate at which new marketing tools launch and others fade away, it can be difficult to know how to stay in touch with your existing customers and how to make contact with new customers. I’ve rounded up 3 marketing trends that will help you create a connection with your customer base and help you get the word out about your brand.
Everyone knows litter is a problem, but not everyone may understand just how big of a problem plastic litter is, especially in our oceans. It can be easy to overlook the problem of plastic litter in oceans since most people don’t spend extended amounts of time on the open water. When trash enters the water it gets caught up in gyres or ocean currents, creating a big flotilla of plastic garbage. As trash is caught and churns within this massive heap of garbage one plastic bag can break apart into thousands of smaller pieces of plastic, and each of these smaller pieces can wreak havoc within the ocean, as well as far beyond the water.
When you weigh the pros and cons, reusable shopping bags always come out on top of single-use plastic bags. From using up non-renewable resources, damaging the planet and polluting our planet for thousands of years, there are a lot of reasons to dislike disposable plastic bags. Obviously using reusable shopping bags requires forming habits when it comes to remembering to bring your bags to the store and routinely cleaning your bags (here’s more info on that), but when you compare all of the factors, reusable bags are clearly the better choice.
Disposable plastic shopping bags have a serious environmental impact especially as far as wildlife is concerned. Litter in general is a problem and single use plastic shopping bags pose a major risk because they do not completely break down. The thin film disposable plastic bags are constructed from, makes them lightweight enough that they can easily be moved by a gentle breeze or a water current but because they are plastic, they can withstand the elements and stick around basically forever. Between damage caused to habitats and to animals themselves single-use plastic bags are a severe problem.
Trade shows are a great opportunity to meet and get to know your clients and vendors and forge a rapport with prospective contacts. Once you make contact with people at a trade show you need to lay the ground work to keep the relationship moving forward, and custom eco-friendly reusable products are a great way to increase brand recognition at a trade show and long after the event is over. In case you missed it, our very own Shane recently wrote a post for TSNN about how to utilize eco tactics to increase brand recognition with trade show giveaways.
Energy is a necessary component of modern life, but it can get expensive. Lowering energy costs will not only allow you to reduce how much money you spend, but it will also help the planet by reducing the expenditure of natural resources. There are a variety of ways to generate electricity – hydro, nuclear, coal and wind to name a few, and while there are pros and cons to all methods, ultimately most techniques emit carbon dioxide, a greenhouse gas. If you can cut back on how much energy you use you will in turn reduce how many resources are used, how much carbon is emitted and how much money you spend.
Working green practices into your business will help you reduce the environmental impact of your day-to-day operations while still keeping your company on a forward trajectory. There are always new ways to put some environmentally responsible practices into play and green up your business.
The chill that has been covering most of the country is just starting to release its grip and while the warm months of summer are still a bit off, now is the perfect time to start thinking about how to market your brand with customized reusable products.
Of course you want to secure a great price on your branded promotional bag because saving money is always great for your bottom line, but if you can lock in a great price and your customers can use your branded bag for years to come that gives you an amazing return on investment. We have rounded up some ideas to help you navigate the process and get a great price for your custom reusable bags.