How Cost Effective Are Promotional Products Compared to Other Advertising?

How Cost Effective Are Promotional Products Compared to Other Advertising?

Maximizing your marketing budget can be challenging, but wise choices and careful planning can translate into increased sales and building your brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches your target audience, while increasing your brand awareness and providing a reasonable return on your investment right?

Well according to the 2014 ASI Impression Study, Branded promotional products tick all of these boxes. The 2014 ASI Impression Study analyzes just how cost effective promotional products compared to other forms of advertising. I put together some of what I thought were some of the most intriguing take aways about promotional products and their effectiveness.

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How to Drive Sales In Your Target Market

How to Drive Sales In Your Target Market

Based on the 2014 ASI Impression Study about 85 percent or nearly six in seven recipients of promotional products can identify the advertising brand on the promotional items they own. This means that if you market your brand with a customized pen, reusable bag or travel coffee mug the people who end up owning and using these products will be familiar with your company and the products or services you provide.

Furthermore, about one-third of people polled indicated they are more likely to do business with an advertiser after they’ve received a branded promotional item than they were before. The takeaway here is that if you can get a branded, reusable item to your customers, they are probably going to recognize your brand, have a positive association with your brand, and do business with you in the future.

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How to Make Your Event More Green in 2015

How to Make Your Event More Green in 2015

In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense.

In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

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Heading to a Trade Show? Here’s How to Make a Lasting Impression

Heading to a Trade Show? Here’s How to Make a Lasting Impression

Trade shows are a great opportunity to meet your customers and vendors and build relationships. This is also a perfect time to expand your brand’s presence and increase your brand’s recognition. If you want to continue to forge a relationship with your customers after the trade show has ended, you need to look into offering a giveaway.

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How Super Bowl 2015 is Pushing The Green Agenda Further Than Ever Before

How Super Bowl 2015 is Pushing The Green Agenda Further Than Ever Before

The Super Bowl is a huge event – people travel from all over to attend pre-game events starting with the Pro Bowl the week before and leading up to the game on Sunday February 1st. Now while all of this is a really exciting time, unfortunately all of the people and events can have a very large environmental impact. However the folks at this year’s host stadium, The University of Phoenix Stadium, and the NFL have all been hard at work doing amazing things to make the 2015 Super Bowl the greenest yet.

Jack Groh, director of the NFL Environmental Program said it best when he said, “It’s not so much about how much of the problem do you create, it’s about how much of the problem are you willing to take responsibility for?” From everything that they have done and continue to do on the green front, it is clear that the NFL is serious about making this a very green Super Bowl 2015.

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