Eco-friendly, reusable, promotional products are designed with the purpose to be used over and over again. So when you decide to market your brand with a reusable, eco-friendly item, your brand will get repeated exposure to your target market. Plus, your customers and prospects will be using your branded, eco-friendly promotional product for literally years to come and they will expand your brand’s reach in the process.
It is estimated that every minute, 1.4 million plastic bags are used worldwide each year and 50 billion plastic water bottles are discarded just in the United States alone. So it is not surprising that UC Santa Barbara scientists approximate there to be 5.25 trillion pieces of plastic in the world’s oceans.
Plastic trash can have a major impact on animals and their habitats and this begs the question of what sort of impact this litter is having on the food chain. The question is so important that there are several scientists looking into whether plastic pollution is inadvertently ending up on your dinner plate.
There is definitely value to marketing your brand with a customized, promotional item, but if you’re not sure what type of item to get, have you considered branded drinkware? According to The 2014 ASI Impression Study, it’s a pretty darn good way to market your brand. The study outlined some compelling reasons why you might want to make your next custom promotional item, a branded mug or cup.
Maximizing your marketing budget can be challenging, but wise choices and careful planning can translate into increased sales and building your brand recognition. In order to get the most out of your marketing dollar, you want an advertising method that reaches your target audience, while increasing your brand awareness and providing a reasonable return on your investment right?
Well according to the 2014 ASI Impression Study, Branded promotional products tick all of these boxes. The 2014 ASI Impression Study analyzes just how cost effective promotional products compared to other forms of advertising. I put together some of what I thought were some of the most intriguing take aways about promotional products and their effectiveness.
Based on the 2014 ASI Impression Study about 85 percent or nearly six in seven recipients of promotional products can identify the advertising brand on the promotional items they own. This means that if you market your brand with a customized pen, reusable bag or travel coffee mug the people who end up owning and using these products will be familiar with your company and the products or services you provide.
Furthermore, about one-third of people polled indicated they are more likely to do business with an advertiser after they’ve received a branded promotional item than they were before. The takeaway here is that if you can get a branded, reusable item to your customers, they are probably going to recognize your brand, have a positive association with your brand, and do business with you in the future.
Global Leader of Public Development and Sustainability at Nielsen, Amy Fenton, tells us, “It’s no longer a question if consumers care about social impact, consumers do care and show they do through their actions. Now the focus is on determining how your brand can effectively create shared value by marrying the appropriate social cause and consumer segments.”
A new year means a new beginning, so now is the perfect time to evaluate your current green practices and green goals and decide what changes you want to make for 2015. Going green is an ever evolving practice so even seasoned pros need to step back from time to time and evaluate what they are doing and what they could be doing. Whether you are a green novice looking to get started or a green maven interested in stepping up your game, here are five easy green living resolutions for 2015.
In our most recent infographic we make sense of bottled water. From the expense to the environmental impact of the packaging and transporting the product, there are a lot of reasons why bottled water is just not worth it. By comparison, in our last post we talked about how tap water is a lot more cost effective and it even tastes better. Today we are pouring out three reasons why you need to ditch the plastic water bottle.
Tap water has a bad rep, and there really is no reason for this. As the sales of bottled water soar, making it a multibillion dollar a year industry, it begs the question what’s the problem with tap water? The answer is there is no problem with most municipal water supplies. There are instances when municipalities will issue a boil water alert, but aside from such warnings tap water is great. You can even check the quality of your water at the EPA’s site.