It’s about that time to start planning for your summer marketing initiatives and we are here to help. Customized, eco-friendly, branded products are proven to effectively get your marketing message out there and get your brand recognized. The more useful your customized product is, the more your customers will use it. In turn this means your brand will get more exposure. We’ve selected three eco-friendly customizable products that are great for your summer marketing initiatives.
When it comes to promoting your brand, the possibilities are endless. The beauty of utilizing promotional products is that you can give your customers something they can hold and use. Other forms of advertising are most certainly effective, but when customers (and potential customers) can hold a product with your logo and branding message printed on it that makes your brand more known and personal – this increases your brand recognition.
There are two traits that make disposable plastic bags handy. One is the lightweight construction, which will not weigh you down when you carry a loaded bag. The second is durability, which ensures the bag won’t fall apart while in use. Have you ever wondered how disposable plastic bags stacks up against reusable grocery bags? We did, so we did some research to figure out how both types of bags hold up and the results were interesting.
According to the Advertising Specialty Institute (ASI), reusable bags generate more impressions in the United States than any other promotional item. Each bag generates a whopping 5700+ impressions. This is a staggeringly high amount. For such a low price, this is obviously a great return on your marketing dollar. Plus, you can choose a bag that fits with your demographic. Keep reading to learn how to select a reusable bag that will leave an impression with your customers.
California is pretty well known for their disposable plastic bag legislation. Well over 100 cities, towns and counties have logged laws banning or implementing fees on single-use bags. There is even a measure to ban plastic bags throughout the entire state. The fate of the bag ban will be decided in November 2016. Reusable shopping bags were already fairly popular in California, but all of this plastic bag legislation creates additional need for reusable shopping bags. If you are advertising in California you should definitely consider creating customized reusable shopping bags.
Disposable plastic bags may seem like an unremarkable item. They are a convenient way to carry things home from the store and many people do not give them much thought; however, the impact single-use plastic bags can have is staggering. If you haven’t made the switch to reusable grocery bags, this Infographic may change your mind.
The past year has been so busy and we’ve learned a lot, and we’ve tried to share all of this information with you in our blog posts each week. As is usually the case at this point in the year we decided to sit back and take stock of the past 12 months, and we’ve rounded up our top 10 green posts, by amount of traffic to each post, from 2015. Read on to get the rundown of these top green posts from 2015.
There is so much value to marketing your brand with custom reusable bags. From the eco merits, to the return on your investment, and the increase in brand awareness and recognition, your business has a lot to gain from marketing with custom reusable bags. Customize away and create something that speaks for your business and serves as a reminder to your customers when they grab your branded bag and head out to the store.
It seems like disposable plastic bags are everywhere. Even with the growth of the bag ban movement, there are still single-use bags balled up under people’s kitchen sinks, stuck in shrubs and trees and floating in rivers, lakes and oceans. The amount of plastic bags unleashed each year, and the impact of this plastic, is staggering.
By some estimates 1 trillion disposable plastic bags are used each year. For many years on average only 1 percent of the plastic bags manufactured were recycled – that number is steadily increasing, but when the bar is set so low any progress is well received. Despite this improvement, the amount of plastic bags recycled is still drastically dwarfed by the number of disposable plastic bags unleashed on the world. There has never been a better time to market your brand with custom reusable bags.