How to Use Eco Tactics to Increase Brand Recognition at Trade Shows and Beyond

How to Use Eco Tactics to Increase Brand Recognition at Trade Shows and Beyond

Trade shows are a great opportunity to meet and get to know your clients and vendors and forge a rapport with prospective contacts. Once you make contact with people at a trade show you need to lay the ground work to keep the relationship moving forward, and custom eco-friendly reusable products are a great way to increase brand recognition at a trade show and long after the event is over. In case you missed it, our very own Shane recently wrote a post for TSNN about how to utilize eco tactics to increase brand recognition with trade show giveaways.

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How to Create the Perfect Marketing Piece for Your Brand

How to Create the Perfect Marketing Piece for Your Brand

Deciding which methods and products to use to market your brand is a big decision. There are so many options available and things to consider, from price and return on investment to environmental impact and effectiveness at establishing and maintaining brand recognition. A customized reusable bag will tick a lot of the boxes on your marketing product must have list, and at Factory Direct Promos we can help you navigate the process and deliver quality, well-made reusable bags that your customers will love and use for years to come to promote your brand.

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How to Pick an Eco-Friendly Venue for Your Next Trade Show

How to Pick an Eco-Friendly Venue for Your Next Trade Show

Every aspect of a tradeshow contributes to the overall sustainability of the event so it’s important to think about the eco qualities of the venue when planning an event. It’s easy to identify eco traits in materials and allocation of resources, but choosing an eco-friendly venue for a trade show may seem like a tricky task at first. Here are a few areas to consider to help you determine the degree of eco-friendliness a venue possesses.

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IDG Connect Features FDP Chief Marketing Officer Shane Shirley Smith

IDG Connect Features FDP Chief Marketing Officer Shane Shirley Smith

Our very own Shane Shirley-Smith was recently interviewed by IDG Connect Marketers and showcased on their web site. We are thrilled to have Shane on our team – she brings a wealth of knowledge, professionalism, optimism and she’s just great and a lot of fun to be around. Shane has done a tremendous amount of work growing Factory Direct Promos and we’re confident that she will continue to help spread the green word about FDP and help promote the environmental causes we hold dear.

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Make a Lasting Marketing Impact Beyond The Expo Floor with Trade Show Bags

Make a Lasting Marketing Impact Beyond The Expo Floor with Trade Show Bags

Spread Your Marketing Message Beyond the Trade Show Floor with Custom Promotional Trade Show Bags Trade shows are a great time to get your brand in front of existing clients and to get noticed by potential clients. Caron Beesley, a small business owner, writer, and marketing communications consultant who works with the SBA.gov team to […]

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How to Turn Your Customers into Brand Advocates

How to Turn Your Customers into Brand Advocates

Word of mouth is a proven and effective way to spread awareness of your brand and reach new customers. Studies have shown that recommendations from friends, coworkers and colleagues influence people’s decisions to attend specific tradeshows, work with certain vendors, and purchase particular products. If you can reach the folks who are passionate about your brand in a meaningful way and keep them engaged, they in turn will be more likely to become an advocate for your brand and let others know about you and spread the word.

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Create a Memorable, Custom Reusable Bag…Not Just Your Everyday Tradeshow Bag

Create a Memorable, Custom Reusable Bag…Not Just Your Everyday Tradeshow Bag

Help Keep the Memory and Message of Your Event Alive and in the Hands of Attendees for Years

Tradeshows are big events and are easily a major marketing opportunity. The tried and true reusable shopping bag style is always a winner, but don’t be afraid to think beyond that style and create a completely custom and unique bag that will have your customers and vendors lining up to get their hands on one.

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How Sustainable Trade Show Sponsorships and Well Placed Eco-Branding Can Yield Big Results

How Sustainable Trade Show Sponsorships and Well Placed Eco-Branding Can Yield Big Results

Making the decision to lead an eco-friendly existence can be daunting, as well as incredibly rewarding. It’s important to remember that being eco-friendly is a constantly evolving process be it at home or at work. As products and services change, there will always be new ways to incorporate green practices into your business, or newer, greener updates to existing methods and techniques.

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