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Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.
Trade show marketing can increase the reach of your brand and reinforce your marketing message with customers and prospects. Consumer research shows that people love promotional products and reusable bags. This is partly because reusable bags are useful during a trade show but tote bags will continue to be useful and effective marketing tools long after the trade show is over.
Our brand new Eco-Life insulated tote bags fill a consumer need and will effectively spread your branding message. Reusable cooler bags make excellent trade show promotional products. These bags are not your run of the mill trade show bag and people will be drawn to your booth to get one. In fact, we are using the exact bag to hand out at The PMA Fresh Summit for our trade show marketing.
Follow These Profiles to Sharpen Your Trade Show Marketing Strategy!
Properly planning for a trade show requires a fresh perspective. Marketers are expected to stay two steps ahead when preparing a trade show booth. Hearing the voice of your customers, both the ones you already have and the ones you hope to reach, goes a long way.
One of the ways we keep our finger on the pulse of trade show marketing is through social media. Here are 12 Twitter profiles that we look to for new tips, tricks and event information.
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If you want to build brand awareness and profitable relationships with customers and prospects, trade show bags deliver one of the best values in marketing today. As part of our latest eco special, you can land the best deal on custom trade show bags. Order now and get free setup that can save you up to $500! This deal will end June 30th and won’t be around again soon. Now is the time to act to get this special deal.
Takeaways are a great way to get your brand noticed at a trade show. Giving clients an promotional item they can use and interact with, will help create a relationship between your clients, prospects and your brand. Reusable promotional products are proven to be effective marketing investments and will continue to engage with your customers long after the trade show is over. Trade show tote bags are always a popular takeaway, and can even help drive traffic to your booth. Here are 3 trade show tote bags to get your brand noticed at your next event, and long after that event is over.
Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.
When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.
Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.
Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.
Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
There’s a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.
By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very “disposable” culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.