Tag Archives: social mission

  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.

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