Every marketer wants to make the most of their efforts when it comes to trade show marketing.
In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic.
Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over?
We’ve compiled a few ideas to help you get the most out of trade shows: