There is one very fundamental part of pitching your business that a lot of people overlook, or just don’t know to include. Making this change when you give a pitch can make a huge difference. I learned about this important technique on the Advertising Specialty Institute’s (ASI) Facebook page when they posted this article and video about introducing yourself.
What’s this key piece of information you should include? Explain in very simple terms, who you are and how your services or products benefit your customers. This sounds so easy and straightforward, but it doesn’t always come naturally and when this information is omitted, it could be costing you business.