Tag Archives: Marketing

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  • How to Use Eco Tactics to Increase Brand Recognition at Trade Shows and Beyond

    Trade shows are a great opportunity to meet and get to know your clients and vendors and forge a rapport with prospective contacts. Once you make contact with people at a trade show you need to lay the ground work to keep the relationship moving forward, and custom eco-friendly reusable products are a great way to increase brand recognition at a trade show and long after the event is over. In case you missed it, our very own Shane recently wrote a post for TSNN about how to utilize eco tactics to increase brand recognition with trade show giveaways.
  • How to Lower Energy Costs at Work

    Energy is a necessary component of modern life, but it can get expensive. Lowering energy costs will not only allow you to reduce how much money you spend, but it will also help the planet by reducing the expenditure of natural resources. There are a variety of ways to generate electricity – hydro, nuclear, coal and wind to name a few, and while there are pros and cons to all methods, ultimately most techniques emit carbon dioxide, a greenhouse gas. If you can cut back on how much energy you use you will in turn reduce how many resources are used, how much carbon is emitted and how much money you spend.
  • 3 Ways to Green Up Your Business

    Working green practices into your business will help you reduce the environmental impact of your day-to-day operations while still keeping your company on a forward trajectory. There are always new ways to put some environmentally responsible practices into play and green up your business.
  • 3 Ways Green Marketing Helps the Environment 

    When you implement green marketing measures you are getting the word out about you brand and helping the environment. Why not put this win-win system to work for you as you reach out to your customers and do right by the planet.
  • Baby It's Cold Outside But Here's How to Warm Up Your Marketing for the Summer Ahead

    The chill that has been covering most of the country is just starting to release its grip and while the warm months of summer are still a bit off, now is the perfect time to start thinking about how to market your brand with customized reusable products.
  • How to Find the Best Price on Custom Reusable Bags to Market Your Brand

    Of course you want to secure a great price on your branded promotional bag because saving money is always great for your bottom line, but if you can lock in a great price and your customers can use your branded bag for years to come that gives you an amazing return on investment. We have rounded up some ideas to help you navigate the process and get a great price for your custom reusable bags.
  • Why Bag Bans Mean Good Business

    Disposable bag bans are clearly great for the environment since they prevent litter and the damaging effects discarded single-use plastic bags can have on ecosystems and municipalities alike. Another benefit of disposable bag bans is the boost they give to businesses. When a single-use bag ban goes into action, residents need to make the switch to reusable grocery bags. This is a great chance for you to create a customized bag that will help your customers out by filling their need for a reusable bag while also spreading the word about your brand.
  • What is Green Marketing and Is It Right for Your Brand?

    Green marketing is a method of promoting a product or service in an environmentally responsible manner. Minimizing your environmental impact when promoting your brand will not only help the planet, but it will also help you meet your environmental goals and maintain a consistent eco-friendly approach. Below are some examples of ways to inject green marketing methods into your business plan.
  • How to Create the Perfect Marketing Piece for Your Brand

    Deciding which methods and products to use to market your brand is a big decision. There are so many options available and things to consider, from price and return on investment to environmental impact and effectiveness at establishing and maintaining brand recognition. A customized reusable bag will tick a lot of the boxes on your marketing product must have list, and at Factory Direct Promos we can help you navigate the process and deliver quality, well-made reusable bags that your customers will love and use for years to come to promote your brand.
  • 3 Marketing Trends You Need to Know for 2014

    Visual Social Media Will Help Your Brand Standout. Social media allows you to have direct, real-time interaction with your customers; you can gain valuable feedback, keep your followers engaged and spread the word about your brand all with a free membership. There is value in text based social media and there will always be a place for this medium, but make sure to use photos, videos and even Internet memes to connect with your followers. Visual imagery is engaging and on a social media platform photos and videos are more apt to be shared across your follower’s networks, which can lead to increased brand awareness and sales growth.

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