Tag Archives: Marketing

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  • Latest News on Rhode Island Plastic Bag Bans

    A couple of the newest plastic bag bans in the U.S. are both in Rhode Island! Neighboring cities Middletown and Newport passed separate bans that both became effective on November 1, 2017. These Ocean State neighbors join the ranks of hundreds of other cities across the U.S. that have decided to invest in a clean future that is free from the litter of plastic bags.
  • Plastic Bag Bans and Your Business

    Disposable plastic bag bans are big news for the environment, but they can also have an impact on your business. Whether your business is in the retail sector or part of another industry, plastic bag bans can have an impact on the way you do business, as well as your marketing.
  • In The News: Eco-Friendly Bags and Green Initiatives

    The sustainability of our planet is reliant on the active participation of its inhabitants. Convenience is king, especially for today’s retail shoppers, and single-use plastic bags fulfill those innate desires with ease. However, in a March 2017 article posted by Direct Selling News, data shows that modern shoppers lean towards being more community-conscious and are more skeptical of traditional business and life practices than past generations. The rise of social media and search engines and the deterioration of intellectual borders allows information to spread at record speeds. As a result, things don’t remain stagnant without a good reason. Luckily for the planet and future generations alike, green initiatives appear to be shooting up the list of “things to focus on.” Below, we explore 4 recent examples of reusable bags and single-use plastic bag bans making the news.
  • 3 Ways Trade Show Bags Show Their Value

    Trade show bags are a great value and allow your brand to get the most from your marketing budget. Reusable bags deliver such a great value by being effective promotional products and your customers and prospects will be excited to get their hands on yours. The more your custom reusable bags are used, the more exposure and awareness they will create for your brand. Here are three ways trade show bags show their value.
  • 4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

    The birth of the single-use plastic bottle took place in 1973. According to Kitchn's A History of Bottled Water, that’s when polyethylene terephthalate (PET) was patented. It provided a cheaper alternative to glass and quickly became the go-to material for bottling beverages for that very reason. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim. As they become more prominent, brands should be taking notice. There is a variety of promotional products that can carry your brand’s message. Finding one that can be as fruitful as reusable water bottles isn’t easy. Marketing with them can be beneficial for brands that hope to build up their green marketing initiatives. Beyond the eco-friendly benefits, reusable bottles are gaining market share. Below, we explore 4 different reasons why reusable water bottles are a wise investment for your brand.
  • How to Increase Brand Favorability

    Promotional marketing offers a great opportunity to get your branding information in front of both clients and prospective clients. The most important aspect of a custom promotional item is that it clearly relays your marketing information. There are other traits to consider that bring value to your customized gear when choosing custom promotional items. Eco-friendly promotional products matter, and here's why.
  • How Recycled Bags Go From Trash to Treasure

    Single-use plastic bags serve their purpose in the short term, providing a quick and easy way to transport items from one place to the next. But, what happens next? Our infographic detailing the life cycle of a plastic bag tells the story of what goes into making them and breaking them down, and everything in-between. And yet, we feel that there is more to explain when exploring the environmental destruction that plastic bags can cause. There is another side to that story, the one involving recycled bags, and it’s important to examine. While plastic bags are stuck in their tumultuous lifecycle, eco-friendly consumers are enjoying the journey of their recycled bag. We answer a few questions while looking at the differences between each of these journeys.
  • The World is Drowning in Plastic. What Can Be Done?

    Plastic is so commonplace it is hard to imagine life without it. From packaging even to furniture just about everything is made of or comes wrapped in plastic. Plastic is ubiquitous, and it also causes a lot of problems. Plastic has overstayed it's welcome. This is one reason we have a mission to help businesses market with reusable bags.
  • 5 Ways to Go Green at Your Next Event

    In a post for TSNN, I recently outlined what you can do to go green next time you plan an event. Of course I had to include the great, green idea of using trade show bags, but keep reading to quickly explore all 5 ways to go green at your next event.
  • What Reusable Bag Material Is Right for Your Brand?

    There are a multitude of material options you can choose from when customizing reusable bags. These materials are all eco-friendly and come standard with a handful of unique qualities. When customizing your bags, it’s critical to identify the right material for your brand, marketing initiative, and the demographic you will be targeting. Usually, these three avenues intersect and the correct material becomes apparent. In an effort to answer the question of which reusable bag material is right for your brand, we will explore three unique groups of people that are common reusable bag users and have something to gain when the proper selection is made.

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