Tag Archives: Marketing


  • Choose the Right Fabric for Your Custom Reusable Bags

    Reusable bags are a highly visible way to promote your brand, and they’re really popular with most consumers excited to get their hands on a custom reusable bag. If you’ve already made the decision to promote your brand with a reusable bag, selecting the material for your bag can be an equally important choice. We offer a wide array of fabrics and while they all make great reusable bags there are different characteristics to each material. In order to help you understand these materials and make an informed decision we rounded up some of the most common questions we field on the topic of fabrics and the answers to these questions.
  • Back To School Eco Special for Your Marketing

    Reusable bags are proven to effectively spread your marketing message and deliver a great ROI, or return on your investment. A well-made reusable bag can deliver years of use, so your customized reusable bag will be reminding your customers about your brand while also increasing your brand awareness with people who see your customers carrying your branded bag. For a limited time as the new school year is bearing down we are offering a back to school eco special.
  • 5 Ways to a Greener Tradeshow Exhibit

    Tradeshows have earned the reputation for being rough on the environment. Basically, this is rooted in the disposable nature of tradeshows. Many companies exhibit in one or two shows a year and materials used to construct the booth, displays, signs and furniture may only be used for those one or two shows. The rest is left in the convention hall where it is picked up and carted off to a landfill. Things don’t have to be like this! As our CMO, Shane Shirley explained in a recent guest post for TSNN, there are ways to make your tradeshow exhibit green.
  • The Truth About Plastic

    There are a lot of traits of plastic that are convenient. Plastic is lightweight, durable and non-porous, which are all great characteristic for packaging. Unfortunately, the drawbacks for plastic are so overwhelming bag they outweigh these great benefits.
  • Want the Hottest Trends in Custom Reusable Bags?

    You know a reusable bag will be a good fit for your brand, but while the ability to customize the design of your branded bag is a great feature, sometimes it can be a challenge to know where to begin. With this in mind our amazing head of design at Factory Direct Promos, Lucas, took a lot of time and effort to create our 2015 design book and catalog. This download brings you the hottest and trendiest custom bags of the market this year and will be just the thing to jumpstart your creativity.
  • Do Bag Bans Do More Harm Than Good?

    There isn’t a clear and easy answer to that question. Disposable plastic bag bans are intended to stop the use of plastic bags in order to reduce the negative environmental impact. As some cities have found out there can be some unintended consequences of passing a bag ban.
  • Do Consumers Really Care About Banning Bags?

    You bet they do and research shows they are internally motivated to do so. Like anything new it takes time for shoppers to get used to a disposable plastic bag ban or fee, but once customers have a routine and get into the habit of bringing their reusable bags when they go to the store people begin to really support the measure and can see the value it brings.
  • 5 Strategies for Marketing That Works for Millennials

    The most basic description of Millennials are people born between the years 1977 and 1995, 5 Ways to Market to Millenials but that’s really just the beginning of everything there is to know when it comes to this dominant demographic. Millennials are on the verge of accounting for one third of all retail spending and will soon make up 50 percent of the workforce.
  • Oahu Bag Ban Inspires Tote Bag Fundraiser for Children's Miracle Network

    On July 1, 2015 Oahu joins the other Hawaiian Islands by prohibiting single-use plastic bags, effectively banning disposable plastic bags throughout the archipelago. Bag bans have gained a lot of support in Hawaii since they preserve the natural beauty of the land and water, and reduce the negative environmental impact caused by plastic bags. As one group has learned single-use bag bans can also do a lot more to help the people of Hawaii.
  • 5 Reasons Your Winery Should Create Reusable Wine Totes

    Designing a custom reusable wine tote for your winery may not seem like something to put at the top of your "to-do-list", but take a look at these benefits for your winery and beyond.

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