Tag Archives: Marketing

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  • Massachusetts Bag Ban Bill H 2121. What YOUR Business Needs to Know Now

    Plastic bag bans are growing throughout the world and now is the time to get ready because a bag ban may be coming to Massachusetts. Both residents and businesses will need to adapt to this new law. In a 13-1 vote, the Senate approved, Massachusetts bag ban known as H 2121, and referred the proposal to the committee on Environment, Natural Resources and Agriculture. If approved, this would not be the first time a statewide bag ban has gone on the books as Massachusetts would join the ranks of the California bag ban.
  • Massachusetts Plastic Bag Ban Bill H 2121 Moves Forward

    Plastic bag bans in Massachusetts have been going strong, but recent developments could take things to a new level. A bill that cleared a legislative committee could ban single-use plastic bags at stores and restaurants throughout the Bay State.
  • Iowa City to Implement Apartment Recycling by End of 2018

    A large rental market and low recycling rates pushed officials in Iowa City to take a stand. Renters in multifamily homes and apartment buildings typically do not recycle, but by the end of 2018 all multifamily apartments and condominiums with more than four units must provide recycling for tenants. The new law aims to streamline waste management to better serve the community, but an effective solution is required to address the difficulties renters face when recycling. Reusable recycling bags offer an easy solution for tenants, property managers and landlords to follow the new law.
  • Will Plastic Bag Bans in Canada Grow Beyond Montreal?

    When the plastic bag ban movement takes root it slowly spreads and gains momentum. This is what happened in California and it is currently happening in Massachusetts. At the start of the year the Montreal plastic bag ban went into action and this has many people wondering if plastic bag bans are about to sweep through Canada.
  • 5 Trade Show Marketing Trends for 2018

    Trade shows are about reaching your customers and important members of your industry and creating a rapport. With careful planning and coordination you can turn your trade show into a highly effective platform to connect your brand with customers, vendors and more. Here are five trade show marketing trends to put into practice during 2018 to take your event to the next level.
  • 8 Marketing Trends to Tap Into in 2018

    December is a time for reflecting on the year that was and looking ahead to the New Year. When it comes to marketing trends, this is a time to review the methods that worked this past year, as well as the strategies that did not quite go according to the plan. Here are our predictions of what will be the next big thing and how this will impact marketing strategies in 2018. You will find some familiar concepts, along with some new ideas.
  • Assessing Custom Business Bags as Promotional Products

    Using promotional products to deliver your message is a crucial aspect of any marketing strategy because it can result in an easy win. Take custom business bags for example. The customization aspect makes them an intriguing option for any brand, and using eco-friendly material creates a positive outlook right from the get-go.
  • 3 Ways Trade Show Tote Bags Help With Branding

    Spreading your brand’s messaging in a trade show setting allows you the opportunity to improve the awareness of your brand. Attendees are focused on networking, and your brand can become a significant part of that web by leveraging assets and differentiating your product.
  • 4 Reasons Custom Insulated Tote Bags Are Perfect For Food Delivery

    The consumer’s expectation of convenience has boosted the value and necessity of delivery options in the food industry. For restaurants that don’t offer delivery themselves, mobile apps and delivery startups are filling those gaps. Creating a unique experience for the consumer in the food industry was once about face-to-face interactions. However, according to McKinsey & Company, the worldwide market for food delivery stands at about $96 billion. That makes up 1 percent of the total food industry and 4 percent of business for restaurants and fast-food chains. For the next five years, there is expected to be an estimated 3.5 percent annual growth rate. Nigel Travis, CEO Dunkin' Brands, told Business Insider, “Delivery will be the next wave.” Travis continued, “It's going to be like a revolution, and I believe it will happen faster than anyone thinks." Delivery is already a linchpin in the lives of many and will continue to grow as access to mobile apps and online ordering becomes the norm. Traditional packaging for delivery commonly features a combination of paper bags and single-use plastic bags. They serve a purpose, transporting the food from point A to point B, but value for your brand and the customer is being left on the table. Below, we will explore 4 reasons why restaurants should invest in customized insulated tote bags as the successor to traditional food delivery packaging options.
  • The Features That Make Reusable Recycling Bags Valuable

    Convenience is king, especially when it comes to making routine tasks easier for consumers to complete. One such routine task that most consumers take on is recycling. The recycling process isn’t cut and dry and everybody goes about it differently. Sometimes, it’s neglected altogether. In fact, the EPA estimates that 75 percent of the American waste stream is recyclable, with only 30 percent being recycled. Sustaining and improving the environment for future generations requires an improvement in those numbers. Reusable recycling bags present a potential solution. Simplifying the recycling process from an individual level to the level of multi-family dwellings with reusable recycling bags provides value for consumers and brands alike. Recycling bins can be underutilized because of the hassle that comes with them and a new option for recycling is long overdue. With this in mind, we recently outlined the benefits of reusable bags for recycling in multi-family dwellings. This time around, we have identified design elements of these reusable bags that will make a difference, as well as different aspects that should be considered when creating your unique bag.

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