Tag Archives: Marketing

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  • What Reusable Bag Material Is Right for Your Brand?

    There are a multitude of material options you can choose from when customizing reusable bags. These materials are all eco-friendly and come standard with a handful of unique qualities. When customizing your bags, it’s critical to identify the right material for your brand, marketing initiative, and the demographic you will be targeting. Usually, these three avenues intersect and the correct material becomes apparent. In an effort to answer the question of which reusable bag material is right for your brand, we will explore three unique groups of people that are common reusable bag users and have something to gain when the proper selection is made.
  • Find Help For Florida Businesses Affected by Hurricane Irma

    Hurricane Irma will certainly go down in history as a major storm and I don't think any of us here in Florida are going to forget her anytime soon. Things are still not back to normal and in some areas it will take years to recover from the damaging impact. Food is still scarce as is gas and the landscape is littered with massive amounts of debris. If your business has been impacted by Hurricane Irma, over at our sister brand, Superior Business Solutions, you can find tips to help for Florida businesses affected by Hurricane Irma.
  • 7 Stats That Show the Value of Trade Show Bags

    The value of having a presence at trade shows and meeting with both existing and potential customers face-to-face, can help take your brand to the next level. You can gain insights on potential customers and spread your brand’s message with one-on-one interactions and the use of promotional products. Continuing to build these relationships by maintaining a presence at trade shows is simplified when you put trade show bags to work. They will draw prospects into your booth during the event and continue to provide value for your brand long after the consumer has left the trade show floor. Below, we explore 7 statistics that exhibit the effectiveness of trade show bags.
  • What Are Recyclable Bags?

    It can be tough to find an answer when you Google "what are recyclable bags," but when creating custom reusable shopping bags for marketing and retail use, it is an important question to answer. Reusable bags are a great promotional marketing tool because they are eco-friendly and will last for many years of marketing. Still, once the bag has lived its usefulness, you want to be sure that the bag you created can be easily tossed into the recycling bin and not the landfill. Here are easy to remember tips when choosing your promotional bags.
  • 6 Tips to Increase Sales with Customer Service

    For over 20 years we have been selling custom reusable bags for retail and marketing use. Not once in all those years have we ever stopped believing in the value of customer service. Just like you, we know how important it is to keep our current customers happy and impress our newest clients. Our Operations Manager, Beth, is one of the best in the business because she knows what customers want and she delivers. Her motto that has spread throughout our company is, "Under promise, over deliver," and we live it each day. Many times Beth will be on the phone to our manufacturing facility in China at 3 am just to ensure we deliver on our promises. I asked Beth to offer up her best tips to increase sales with customer service.
  • 3 Trade Show Marketing Ideas to Reduce Plastic

    It can be hard to go green at a trade show, but reducing plastic is certainly worth the effort. Plastic is overflowing in our landfills and never really breaks down, often ending up in our water and food supply. If you are interested in reducing plastic to help our planet and her people, we have three trade show marketing ideas that can make your experience more eco-friendly. Giving away promotional products is common practice at trade shows, but many times they are made of plastic. Eco-friendly takeaways are a great trade show marketing opportunity for customers, potential customers and members of the media. Your eco-momento will serve as a constant reminder of your brand. Your display is another way to make your exhibition experience more green. Read on for three ways to reduce plastic.
  • Here's How to Save BIG On Your Promotional Marketing!

    Make a lasting impression and save on promotional marketing with our latest eco special. You can enjoy next column pricing on our new Eco-Life insulated totes when you order 250 or more bags. Get your quote by August 30 and submit your order by September 15 to take advantage of this great deal.
  • 3 Core Benefits of Using Grocery Tote Bags

    What sets grocery tote bags apart is that they are always capable of bringing more value to those who have invested in them. Promoting your brand with these products allows users to get their hands on a sustainable shopping option that simultaneously carries your branded message, but there are benefits that go even deeper than that. We will explore three of these benefits and detail how they apply to your customers and company alike.
  • How to Position Your Trade Show Marketing with Your B2B Buyer

    Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.
  • 3 Crucial Steps to Create a Strong Green Marketing Campaign

    Any company can claim to maintain a focus on being eco-friendly, but those claims must be backed up by actions. According to Havas’s 2017 Meaningful Brands Report, only 33 percent of North American consumers trust brands. That is a startling number, and it comes in well below the world average of 57 percent. So, with these statistics in mind, how can your company cement itself in that trusted group and not on the wrong side of the discussion? A well-planned green marketing campaign is one way to take your company to new heights. Here are three steps to consider when kick-starting a green marketing campaign.

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