Tag Archives: Eco-friendly Tips

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  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
  • 7 Benefits of the Materials Used to Create Recycled Grocery Bags

    With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products. Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind. Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans. Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation. Here are 7 benefits that the materials used to make recycled grocery bags can provide.
  • 8 Other Uses for Your Reusable Shopping Bags

    One reusable shopping bag can lead to years and years of consistent use, providing a reliable bag option for all of your shopping needs. But why should the opportunity to use these bags stop with grocery shopping? Going green means taking advantage of every opportunity you have to reuse materials and limit your carbon footprint along the way. Let’s take a look at 8 other uses for your reusable shopping bags.
  • 3 Ways to Market Your Brand with Seed Paper This Earth Day

    Seed paper can be used to create truly unique promotional products that will stick with your customers and leave an impression. Our seed paper features seeds embedded directly into the paper. This seeds are visible, creating a very textured surface, which in turn makes for an eye-catching and memorable marketing tool. Seed paper can be used for a variety of promotional items and as part of our current eco special if you place an order for any of our seed paper products by April 7 you will receive your order in time for Earth Day. Here are three ways to market your brand with seed paper this Earth Day.
  • Buy Kraft Recycled Grocery Bags at Rock Bottom Pricing!

    If you need custom branded bags for your business consider using Kraft recycled grocery bags. These bags are a convenience item that allows customers to carry items home, and can fit into your branding plan. High-end Kraft recycled grocery bags can be customized with your branding information, can be used several times, and are eco-friendly marketing tools. Kraft recycled grocery bags are ideal for retail businesses, restaurants, spas, and more.
  • Businesses Do Right by the Planet by Marketing with Eco-Friendly Bags

    The ocean is a beautiful, vast and awe-inspiring, invaluable resource. When the health of the ocean fails, the health of the entire planet and all of it’s inhabitants, will follow suit. In a recent article, Richard Branson breaks down the importance of the ocean and explains how protecting the ocean is everyone’s business. His post, and the video he included in it, help to really bring home the idea that we are all responsible for protecting our oceans. Smart businesses are helping out and protecting the world’s oceans, while also getting their message seen by promoting their brand with eco-friendly bags.
  • 5 Trade Show Marketing Blogs You Should Be Reading

    When you’re planning a trade show or another type of event, it can be easy to get burned out or hit the planning equivalent of writer’s block. When this happens, you might just need a fresh perspective or maybe some insider tips from a pro. We rounded up 5 of our absolute favorite trade show marketing blogs that are all full of great information to help you get your event on track.
  • Reusable Tote Bags Make a Marketing Impact

    The goal of any marketing item is to make an impact, but if you’re not sure what type of marketing tool is right for your brand, we suggest utilizing reusable tote bags. Some marketing items are specific to certain demographics, but reusable bags are useful for everyone. These promotional bags will get your brand tons of exposure while also delivering great ROI and living up to your company’s green goals. Are you thinking about adding reusable tote bags to your marketing lineup? We are here to help.
  • Chicago Plastic Bag Ban Improves with Checkout Bag Tax

    Chicago has long worked toward finding a solution to the trash and litter generated by disposable bags. The Chicago plastic bag ban rolled out in phases starting on August 1, 2015. This measure banned thin plastic bags but there was a big problem with the Chicago bag ban.
  • Marketing with Reusable Bags Matters - Here's Why

    We’ve gone over how marketing with reusable bags is good for your business. The reusable design means custom bags will be going to work for your brand day in and day out for several years to come. The ability to customize the look and design of your reusable bags means you can create something unique that speaks directly to your customers about your brand. You can build function into the bags by adding pockets or zippers, or adjusting the handles, making the bag comfortable to carry. The more useful a reusable bag is the more likely your customers will be to use it, so you will definitely see a return on your investment when you take the time to create a reusable bag that is functional. The marketing benefits of promoting your brand with reusable bags are pretty compelling, but if you still aren’t convinced this is the marketing tool for your brand consider the environmental impact.

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