Social media is an incredible tool that puts retailers in direct contact with customers and potential customers, but it is not as easy as it looks. In theory, you can get real time data and feedback and engage with your fans and followers in a meaningful way. In theory, proper use of social media will push massive traffic to your retail site or retail brick and mortar stores and increase sales.
Social media also takes a lot of work. If you’re not picking up followers and getting likes and Retweets or traffic or sales, it can be discouraging. Most retailers report that they are not hitting their goals and getting everything they hoped to get out of social media.