How to Position Your Trade Show Marketing with Your B2B Buyer

How to Position Your Trade Show Marketing with Your B2B Buyer

Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.

Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

Trade show marketing can increase the reach of your brand and reinforce your marketing message with customers and prospects. Consumer research shows that people love promotional products and reusable bags. This is partly because reusable bags are useful during a trade show but tote bags will continue to be useful and effective marketing tools long after the trade show is over.

Our brand new Eco-Life insulated tote bags fill a consumer need and will effectively spread your branding message. Reusable cooler bags make excellent trade show promotional products. These bags are not your run of the mill trade show bag and people will be drawn to your booth to get one. In fact, we are using the exact bag to hand out at The PMA Fresh Summit for our trade show marketing.

What Are Recycled Bags Made Of?

What Are Recycled Bags Made Of?

From promoting your brand to helping the planet, there are a lot of benefits of recycled bags. A common question is just what are these reusable bags from? We decided to take a closer look at recycled bags to get to the bottom of things and help you better understand how custom reusable bags can work for your brand.

St. Petersburg, Florida Plastic Bag Ban Faces Opposition from Retailers

St. Petersburg, Florida Plastic Bag Ban Faces Opposition from Retailers

Plastic bag bans may be spreading throughout Florida as St. Petersburg officials decide to move forward with a ban. In a 3-1 vote St. Pete’s environmental committee voted in favor of drafting a ban. Many supporters cite environmental concern as reason enough to ban disposable plastic bags in favor of custom reusable bags. Others, including the Florida Retail Federation, are not sure a ban is the best course of action.

Honolulu Plastic Bag Ban Finally Gets Real

Honolulu Plastic Bag Ban Finally Gets Real

Plastic bag bans are common in Hawaii. All of the counties that make up the archipelago have passed their own plastic bag bans, so the entire state is covered by a series of similar bans. Locals got behind the measure to ban bags in the city and county of Honolulu because they saw plastic bags as marring the natural beauty of their home. Tourism is also such a big part of the local economy that many residents felt there was value to preserving the beauty and pristine conditions of the area. With plastic bag bans in place, the idea was that everyone would switch to reusable grocery bags. That’s not exactly how things happened.

4 Ways Custom Promotional Products Bring Value to Your Company

4 Ways Custom Promotional Products Bring Value to Your Company

On the surface, custom promotional products might appear to lack the “wow” factor that your brand is searching for. As a result, you might be wondering what value they could bring to your business.

To start, they keep customers in your pocket by keeping your brand in theirs. Each time your branded product is used, whether it is an eco-friendly reusable bag, pen, or water bottle, exposure is gained. Items made from eco-friendly material introduce another angle for brands to consider.

Brands are making an effort to promote green marketing initiatives because of the numerous benefits that they bring. Eco-friendly products give consumers a durable option with the potential to show its value on a daily basis. On the flip-side, they also give businesses an opportunity to promote their brand in an environmentally-responsible way.

Below, we will take a look at four of the ways custom promotional products bring value to your company.

10 Reasons Your Brand Should be Marketing with Custom Business Bags

10 Reasons Your Brand Should be Marketing with Custom Business Bags

Custom business bags are versatile. They make great marketing tools that will increase your brand’s awareness and recognition, while also making it possible to promote your brand and align with your company’s green goals. If you’re still not sure about whether you should add custom reusable bags to your marketing lineup, here are 10 reasons why you should consider making this move.

6 Reusable Bag Materials for a Green Marketing Campaign

6 Reusable Bag Materials for a Green Marketing Campaign

The benefits of marketing with eco-friendly tote bags are proven for green marketing campaigns. The material used to construct your custom branded eco-friendly tote bags is relevant, but different types of reusable bag materials have different impacts. It can be hard to understand what the different materials are, and what they have to offer. To help you figure out the materials that are the best fit for your brand, today we break things down.

What Is Promotional Marketing?

What Is Promotional Marketing?

Are you a marketer or business owner? Have you found yourself asking, “What is promotional marketing?” and wondering if your business should be taking part? According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising, making promotional marketing a must for your business. Promotional marketing at it’s best is building relationships with prospects and current customers, which will lead to sales, through the use of branded giveaways.

Custom Trade Show Bags with FREE Set Up!

Save up to $500 on Custom Trade Show Bags Now Through June 30th!

If you want to build brand awareness and profitable relationships with customers and prospects, trade show bags deliver one of the best values in marketing today. As part of our latest eco special, you can land the best deal on custom trade show bags. Order now and get free setup that can save you up to $500! This deal will end June 30th and won’t be around again soon. Now is the time to act to get this special deal.

Customized Reusable Bags at Rock Bottom Factory Direct Pricing

Custom reusable promotional products offer a great value for your business on many fronts. They are good for your brand, customers, the planet and your budget. We have written about the hidden value of customized reusable bags and today we want to let you know how to get those bags at the best possible price. We work hard to deliver customized reusable bags at rock bottom factory direct pricing. Here’s how we do it.

3 Trade Show Tote Bags to Get Your Brand Noticed

3 Trade Show Tote Bags to Get Your Brand Noticed

Takeaways are a great way to get your brand noticed at a trade show. Giving clients an promotional item they can use and interact with, will help create a relationship between your clients, prospects and your brand. Reusable promotional products are proven to be effective marketing investments and will continue to engage with your customers long after the trade show is over. Trade show tote bags are always a popular takeaway, and can even help drive traffic to your booth. Here are 3 trade show tote bags to get your brand noticed at your next event, and long after that event is over.

Trade Show Marketing Made Simple

Trade Show Marketing Made Simple

Trade show marketing can be daunting, and for good reason. There is a lot riding on your marketing decisions. Effective marketing connects with existing customers and keeps them engaged with your brand. It also reaches out to new and potential clients and gets them excited about your brand. There is a lot of pressure to get things right. If you do succeed the payout can be substantial. Here’s what you need to know make trade show marketing simple.

The Hidden Values of Customized Reusable Bags

The Hidden Values of Customized Reusable Bags

There are a number of benefits that customized reusable bags bring to the marketing table. They have been well documented by us here at Factory Direct Promos and outside sources alike. The opportunity to increase brand exposure while decreasing the ecological footprint of customers is what makes this line of promotional products stand out.

Custom reusable bags give your brand the opportunity to join in the massive movement to limit the amount of single-use plastic bags in circulation, but what other values do these bags have to brands that might not be as easy to see? Today we will look at three different types of reusable bags, and examine the hidden value that each could potentially deliver for your brand.

Latest News on Minneapolis Plastic Bag Ban!

Latest News on Minneapolis Plastic Bag Ban!

Officials in Minneapolis began considering a single-use plastic bag ban in May of 2015. The proposal went through several versions. Ultimately, a 5-cent fee was levied on paper bags, and everything was set to go into effect on June 1, 2017. We have been following the plastic bag ban discussion in Minneapolis for a while now, so we were thrilled to see the measure pass. There have been several twists and turns in the saga to implement a plastic bag ban in Minneapolis, and as of right now the ban is on hold.

A Guide to Living an Eco-Friendly Life

A Guide to Living an Eco-Friendly Life

It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken.

Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.

Eco-Friendly Bags, Ethical Consumerism, Saving Cash and Life Hacks

Eco-Friendly Bags, Ethical Consumerism, Saving Cash and Life Hacks

I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com!

The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas.

The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley.

I loved it so much, I put together the highlights below.

Promotional Marketing Trend Alert for Hotels

Promotional Marketing Trend Alert for Hotels

Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand’s CEO, Bill English, and our Factory Direct Promos’ Operation’s Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine.

From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.

How to Create Standout Convention Bags

How to Create Standout Convention Bags

When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on.

Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used.

Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends.

Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.

BIG Savings for Your Promotional Marketing! Shop Our Spring Sale Now

BIG Savings for Your Promotional Marketing! Shop Our Spring Sale Now

Now is the time to save big with our spring sale! For a limited time you can take advantage of a great deal on our reusable tsunami bags. This eco special is only around for a short time, so get your quote request in now! Reusable products make great promotional marketing tools simply by their reusable nature, but when you can lock in an even better price, like you can with this sale, you can really get the most out of your marketing budget.